Photo Release -- Digital Signage by Wireless Ronin Technologies Enhances
Bachman's In-Store Experience and Advertising
MINNEAPOLIS, Aug. 13, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc.
(Nasdaq:RNIN), a Minneapolis-based worldwide digital signage provider, today
announced that Bachman's Inc., a Minneapolis-based floral, home and garden
center chain, has implemented a RoninCast(r) digital signage network throughout
its seven locations.
A photo accompanying this release is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=5328
"By implementing a digital signage network, Bachman's has improved their
customers' shopping experience while highlighting featured products, specials
and promotions," said Jeffrey Mack, chairman, president and CEO of Wireless
Ronin Technologies. "Bachman's also launched an interactive touch screen
featuring their online eClub program. Through an interactive touch screen,
customers sign up to receive emails containing special membership benefits and
exclusive offers."
Upon completion of a successful test, Bachman's expanded the network to all of
its retail locations with an average of five screens per store. The digital
signs, which range in size from 32 to 40 inches, are located throughout the
store, including the checkout counters and information counter. In addition to
serving the targeted customers in the showroom and service areas, digital
signage also provides sales support for Bachman's sales advisors through
targeted product solution advertising.
"Customer feedback about our network has been really positive," said Angie
Grande, visual merchandising designer and corporate graphics coordinator for
Bachman's Inc. "With digital signage, not only are we able to decrease our time
to market with new promotions, we are enhancing the look of our stores,
improving the advertising we do with vendor products, and collecting customer
data."
Wireless Ronin provided a range of services to support the implementation of the
Bachman's network, including creative development, hardware procurement,
fixturing, project management and installation, and training.
About Wireless Ronin Technologies
Wireless Ronin Technologies (www.wirelessronin.com) is the developer of
RoninCast(r), a complete software solution designed to address the evolving
digital signage marketplace. RoninCast(r) software provides clients with the
ability to manage a digital signage network from one central location. The
software suite facilitates customized distribution with network management,
playlist creation and scheduling, and database integration. Wireless Ronin
offers an array of services to support RoninCast(r) software including
consulting, creative development, project management, installation, and
training. The company's common stock trades on the NASDAQ Global Market under
the symbol "RNIN".
The Wireless Ronin Technologies, Inc. logo is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=3208
This release contains certain forward-looking statements of expected future
developments, as defined in the Private Securities Litigation Reform Act of
1995. These forward-looking statements reflect management's expectations and are
based on currently available data; however, actual results are subject to future
risks and uncertainties, which could materially affect actual performance. Risks
and uncertainties that could affect such performance include, but are not
limited to, the following: estimates of future expenses, revenue and
profitability; the pace at which the Company completes installations and
recognizes revenue; trends affecting financial condition and results of
operations; ability to convert proposals into customer orders; the ability of
customers to pay for products and services; the revenue recognition impact of
changing customer requirements; customer cancellations; the availability and
terms of additional capital; ability to develop new products; dependence on key
suppliers, manufacturers and strategic partners; industry trends and the
competitive environment; and the impact of losing one or more senior executives
or failing to attract additional key personnel. These and other risk factors are
discussed in detail in the Company's Quarterly Report on Form 10Q filed with the
Securities and Exchange Commission, on May 9, 2008.
Wireless Ronin(r) and RoninCast(r) are registered trademarks of Wireless Ronin
Technologies, Inc. All other trademarks referred to above are the property of
their respective owners.
The photo is also available at Newscom, www.newscom.com, and via AP
PhotoExpress.
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CONTACT: Wireless Ronin Technologies, Inc.
MEDIA
Holly Heitkamp, Marketing Specialist
(952) 564-3560
hheitkamp@wirelessronin
Padilla Spear Beardsley
INVESTORS
Al Galgano, Investor Relations
(612) 455-1720
agalgano@PSBPR.com
