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VerticalResponse Launches Pay-per-Month Pricing to Help Small Business Weather the Downturn

Tue Oct 28, 2008 9:03am EDT
  SAN FRANCISCO, CA, Oct 28 (MARKET WIRE) -- 
VerticalResponse, Inc., the leading provider of on-demand email marketing
and direct mail solutions, today added a pay-per-month pricing option to
the current pay-as-you-go option, so small businesses can get the most
for their money -- no matter what their needs. Monthly pricing options
start as low as $10 per month, depending on the size of a customer's
list, and include unlimited email.

    VerticalResponse is a key asset for nearly 50,000 small businesses'
communications programs, handling billions of emails a year. Customers
rely on VerticalResponse for their newsletters, customer loyalty
programs, sales and promotions, and many more programs essential to
keeping businesses afloat -- and profitable -- in a weak economy. Now,
with the addition of pay-per-month, VerticalResponse's pricing structures
benefit the full range of small business needs.

    "Getting your message out to new and existing customers is essential when
money is tight. Consumers in a down economy are facing the same pressures
as businesses, so now more than ever a business needs to be top of mind
when their customers are making purchases," said Janine Popick, CEO and
founder of VerticalResponse. "At the same time, growing a list of
customers is crucial for growth of any business, so we've set out to make
sure VerticalResponse is an inexpensive and easy to use option for any
small business."

    List size and frequency of mailing can be examined with a VerticalResponse
representative to determine which model best suits a business' need.
Monthly email pricing is based on list size, and VerticalResponse has a
range of pricing options to suit different list sizes. There are still no
contracts or set-up fees, customers can cancel at any time, and those who
prepay for 6 months get 10% off, while an annual purchase saves them 15%.

    VerticalResponse customers will also benefit from upgraded functionality
within list management, including streamlined workflows and a fresh user
interface. Among the changes, customers will now be able to easily search
for any piece if information within their lists, and mass action options
have been improved for easier list management.

    To find out more, please visit: www.verticalresponse.com.

    About VerticalResponse

    VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading
provider of self-service email marketing and direct mail services
empowering businesses of all sizes to create, manage and analyze their own
direct marketing campaigns. VerticalResponse's flagship product, which
allows customers to deliver sophisticated yet easily deployed email
campaigns, is the most intuitive and affordable Web-based direct marketing
solution available. VerticalResponse is headquartered in San Francisco,
California. For additional information, please visit
www.verticalresponse.com.

    

Media Contact:
Martha Shaughnessy
Atomic Public Relations
415.402.0230
martha@atomicpr.com

Copyright 2008, Market Wire, All rights reserved.

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