Hollywood Theaters to Install Sony 4K Digital Cinema Projectors Across Its
Circuit
SAN DIEGO, Oct. 26 /PRNewswire/ -- Hollywood Theaters is installing Sony
Electronics' 4K digital cinema technology across its circuit. The Portland,
Ore.-based exhibitor will begin its digital conversion by equipping 13 of its
U.S. locations (167 screens) with Sony® projectors over the next few months.
The 4K roll-out will also include 53 screens outfitted for 3D digital
projection, combining Sony's single-projector 3D lens system with RealD® 3D
technology, enabling the exhibitor to deliver the highest-quality 2D and 3D
digital projection.
Sony's Digital Cinema Solutions and Services group will work with Hollywood
Theaters on the integration, installation, maintenance and service support for
its 4K conversion, providing the exhibitor with a complete turn-key solution
for converting to digital technology.
"Sony's 4K technology gives our patrons the opportunity to view motion
pictures as never before, combining the highest levels of resolution, contrast
and image quality to produce precise, life-like images in vibrant colors,"
said Clyde Cornell, chief operating officer for Hollywood Theaters. "We are
also excited to be a part of Sony's DCSS alternative content program and plan
to fully exploit their broad range of media and entertainment divisions such
as sports, music, and gaming to bring fresh, innovative entertainment options
to the big screen and create new streams of ancillary revenues for Hollywood
Theaters."
Sony 4K projectors offer the highest image resolution of all commercial
projection technologies, producing 8.8 million pixels. 4K technology provides
image resolution four times greater than 2K projection systems and slightly
more than four times greater than consumer high-definition televisions.
"Our 4K technology gives Hollywood Theaters the most reliable and flexible
foundation for ultimately converting its entire operations to digital
projection technology," said Mike Fidler, senior vice president of Sony
Electronics' Digital Cinema Solutions and Services group. "It elevates the
cinematic experience for their consumers, offering movie-goers a much more
dynamic, engaging and immersive entertainment experience. The opportunity for
alternative content not only presents potential new business; it also allows
them to provide exciting additional programming that perfectly complements
their current offerings."
SOURCE Sony Electronics
Tom Di Nome of Sony Electronics, +1-201-930-6357, Tom.dinome@am.sony.com
