Global Telecom Company to White-Label Endavo`s Proprietary Internet TV Platform
as a Service
ATLANTA--(Business Wire)--
Endavo Media, a leading provider of Internet TV platforms, signed a multi-year,
white-label platform licensing deal with Etisalat, a leading telecom services
provider in the Middle East and one of the top 20 telecom operators worldwide.
Under the agreement, Etisalat will install Endavo`s platform to support the
roll-out of an IP-based over-the-top (OTT) video delivery infrastructure over
its own Internet and wireless networks. Etisalat will market its video services
to broadcasters and content producers across 17 countries, including all of the
Middle East and part of North Africa. The licensing deal expands the growing
relationship between the Internet TV provider and the global telecom company.
Already, Etisalat has leveraged the capabilities of the Endavo platform to
enable the largest Middle East-based broadcaster, MBC (http://shahed.mbc.net/),
and one of the most prominent local broadcasters in the United Arab Emirates,
Dubai Media, Inc. (http://vode.dmi.ae and http://vod.dmi.ae), to deliver over 20
million videos. More than 10 million videos were viewed last month alone during
special programs that were offered online to a global audience of users via the
two broadcasters` Web sites during the Holy Month of Ramadhan.
"Endavo Media`s Platform has proven itself as an effective way for Etisalat to
power Internet TV for millions of people across the Middle East and around the
globe," said Khalifa Al Shamsi, Senior Vice President, Consumer Marketing at
Etisalat. "This licensing agreement deepens our relationship and furthers
Etisalat`s commitment to bring the latest in three-screen video delivery
technology to our customers around the world."
Paul D. Hamm, president and CEO of Endavo Media, notes that the agreement comes
after two years of providing Internet TV services to Etisalat. In that time,
Endavo has provided its online video platform and the foundation for
three-screen (PC, mobile, IPTV) technology to Etisalat and its clients including
MBC, Dubai TV and e-junior.
"We at Endavo are very excited to continue to work with Etisalat in its efforts
to provide Internet TV to the region," said Hamm. "There`s a growing demand in
the Middle East and northern Africa to watch video on-demand over the Internet,
as seen with the millions of viewers who tuned in during Ramadan. We`ll continue
to provide popular programming from our clients over the Internet, as well as
develop new technologies to allow viewers to watch TV shows on their mobile
phones and through IPTV before the end of the year."
Etisalat`s decision to license the Endavo platform is the first of many steps
Etisalat plans to take in order to leverage its many assets, such as the
Emirates Exchange, which is peered to more than 1,000 networks worldwide, and
the FLAG fiber connection, which provides the majority of Internet bandwidth in
the region. This will enable content owners in the region to reach users beyond
their current satellite coverage area or terrestrial broadcast network.
About Etisalat(www.etisalat.ae):
Etisalat is one of the largest telecommunications companies in the world and the
largest operator in the Arab world headquartered in the UAE (as per FT500 March
31, 2008). Etisalat operates in 17 countries across Asia, the Middle East and
Africa, servicing over 80m customers.
It also has Points of Presence (PoP) in New York, London, Amsterdam, Frankfurt,
Paris and Singapore providing a truly global reach.
In addition to being the UAE`s telecom provider, Etisalat has now expanded to
manage and operate telecom companies in Saudi Arabia, Egypt, Sudan, Pakistan,
Tanzania, Benin, Burkina Faso, Gabon, Niger, Togo, Republic of Central Africa,
Ivory Coast, Nigeria , Indonesia, Iran and Afghanistan. With shares in Sudan`s
`Sudatel`, Inida, Qatar`s Q-Tel and Thuraya, the satellite telephone service
provider, Etisalat is a key regional player that lends its expertise and
resources towards the betterment of information and communication technology.
About Endavo Media (www.endavomedia.com):
Endavo Media provides a hosted platform for Internet TV, enterprise video,
social media and IPTV. This easy-to-use, cost-effective media management and
distribution system offers high-quality live and on-demand delivery of video,
audio and pictures. Content is delivered through brandable players, web sites
and user interfaces, across the social web and to consumer broadband devices,
including portable media players, mobile phones and set-top boxes. Music,
entertainment and new media businesses, as well as social, cultural and
faith-based organizations, get more control to connect and engage directly with
their audiences, build their brands and generate revenue from their online video
communities. Endavo Media was founded in 2004 and is headquartered in Atlanta.
Endavo Media is a privately-held company. Visit www.endavomedia.com for more
information.
For Endavo Media
Will Wellons, 407-462-2718
Will@wellonscommunications.com
Copyright Business Wire 2009
