India Shopping Trends 2008: Consumer Durable & Information Technology
DUBLIN, Ireland--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/1248eb/india_shopping_tre) has announced the addition of the "India Shopping Trends 2008: Consumer Durable & Information Technology" report to their offering. One of the most competitive segments in retailing within India lies in the consumer durables industry. The performance of consumer durables retail is critical to the growth of retail industry in India. Large Indian companies are already foraying into new ventures for retailing of consumer durables and IT products. And despite FDI restrictions, some international retailers have also started investing in the Indian consumer durables market. How are the Indian shoppers reacting to these changes in the retailing of consumer durables and information technology products? The Indian shopper is known to shop around and check out multiple brands and outlets before he makes his purchase. Have the new newer formats - exclusive brand outlets and the international style multi-brand showrooms - changed this behavior somewhat? What are the factors that are contributing to this change? In sum, where do consumers shop for their purchase of consumer durables and IT products nowadays? Do these shoppers across SECs behave the same or do they have preferences in products purchased and shopping formats? This report attempts to understand consumer behavior that determines trends in consumer durables and IT products shopping. It details the retail environment in the country today; zooming in on shopping habits for specific consumer durables and IT products. The report identifies retail formats shopped from for specific products and tracks down consumer reasons for this choice. Highlight - One-of-its-kind report with primary data collated from consumers, retailers and employees of retail outlets - An analysis of spends on consumer durables and information technology products across markets, by formats - A commitment index of consumers to the various formats, insights into what could make them switch or retain their loyalties - Retailers' viewpoint on how modern formats are impacting their businesses Key Topics Covered: Chapter 1: The Indian CDIT Scenario and its Role in Modern Retail Chapter 2: The Indian CDIT Shoppers & Their Engagement with Modern Formats Chapter 3: Dynamics of CDIT Shopping Behaviour Chapter 4: Shopper Perceptions Chapter 5: Hypermarkets - An Analysis Chapter 6: Emerging Upcountry - A Case Study Chapter 7: Needs and Expectations of the Modern CDIT Shopper Chapter 8: Crystal Gazing into CDIT Retail Futures: Key Take-Aways For more information visit http://www.researchandmarkets.com/research/1248eb/india_shopping_tre. Research and Markets Laura Wood Senior Manager Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 press@researchandmarkets.com Copyright Business Wire 2008
