NEW YORK--(Business Wire)--
Vertiyo Creative Group Inc., a full-service branding and marketing agency based
in New York City, today announced the launch of Vertiyo Health, a new division
focused on pharmaceutical marketing. Vertiyo Health will be headed by John
DeFranco, an industry veteran with more than 25 years of pharmaceutical
marketing experience. The new unit offers pharma clients a cost-effective
alternative to larger ad agencies, while providing marketing services across a
wide range of outlets including print, online and social media. For more
information on the group`s industry experience and capabilities, visit
www.vertiyohealth.com.
DeFranco began his career in pharmaceutical sales as a field representative,
hospital rep and hospital field trainer for Beecham Labs. He later became a
product manager for the company with responsibility for injectable antibiotics,
and oversaw the launch of Timentin, the first injectable beta-lactamase
inhibitor.
DeFranco`s medical advertising experience includes work on major U. S. brands
including Pipracil, Prozac, Zerit, Invirace and Zyrtec. He has also supervised
the launch of many global brands, including Zyprexa, Synercid, Xenical, Xolair
and Pristiq. He can be reached at jdefranco@vertiyo.com and through Twitter and
LinkedIn.
"Our size makes us nimble enough to react to our clients in a way that larger
agencies often can`t," said DeFranco. "We're also able to put new ideas and
innovative social strategies in front of our clients much more quickly and
efficiently."
Vertiyo Creative Group founder Marc Scibelli (mscibelli@vertiyo.com) will serve
as chief creative officer for Vertiyo Health. Scibelli`s background includes
more than a decade of experience at agencies including EURO RSCG Life Chelsea
and McCann Erickson, with a focus on pharmaceutical marketing. His work with
pharma clients includes the relaunch of Plavix, serving as lead creative on
several global accounts for Boehringer-Ingelheim and work as lead creative for
the launch of Wyeth's newest antidepressant, Pristiq
Agency offices are located at 17 Battery Place, Suite 906, New York, NY 10004/
(917) 832-1531.
Vertiyo Creative Group is a full-service agency that delivers superior client
performance based on creative curiosity. Part ad agency, part digital think
tank, Vertiyo Creative Group is pioneering a new agency-client partnership model
through innovations such as risk-sharing cooperatives and creation of
proprietary digital products. To learn more, visit www.vertiyo.com.
Peters & Feldman for Vertiyo
Lee Feldman, 203-341-8922
leefeld@ix.netcom.com
Copyright Business Wire 2009
