Carrier revenues climb, Carrier costs reduce
ATLANTA & LONDON--(Business Wire)--
SpinVox is gaining rapid market acceptance. In the first half of
2008, record volumes have been achieved, with 6 million using SpinVox
in their daily messaging and millions of messages processed every
month and Carrier conversion revenues showing phenomenal growth. A
brace of new Carriers in existing and new geographies are getting
ready to announce their launches of SpinVox.
Fastest growing service feature increases ARPU
"With twelve Carrier deployments in the last year, we've proven
that we have the Carrier-grade scalability to deliver the real-time,
accurate voice to text conversion on any phone, anywhere and at
anytime at a rate of thousands per minute," says SpinVox co-founder
and CEO, Christina Domecq.
"In fact, SpinVox is the fastest growing network service feature
in years. Mass activation of the customer base is driving exponential
growth in user numbers fuelled from it being a standard calling
feature, an all-you-can-eat option through to bundling it with
Blackberry data plans and messaging packs."
SpinVox is delivering on the constant Carrier search for ARPU.
Analysis from live deployments has shown SpinVox subscribers generate
33% more data overage than those who just use services such as SMS
messaging and 11% more than BlackBerry customers each month - a real
data accelerator.
Call completion increasing
Call completion in Carriers that have deployed SpinVox is
improving radically because SpinVox has a step-up impact in
simplifying the experience to real-time messaging for both the `A` and
`B` party. `A` now knows that, through SpinVox, `B` instantly sees
their message - as good as sending an SMS themselves. And now `B` only
needs to glance at their phone to read all their messages with the
power of just a single click to now choose to respond to calls by
voice/text.
Retention rates are proving the stickiness of SpinVox with
consumers - subscriber lifetime value is extending past 11 months and
in excess of 80% of subscribers remaining on the service after free
trial.
Carrier costs reducing
SpinVox has established that US subscribers call their Customer
Services an average of 6 times a year to enquire about their PIN for
voice mail access, each one costing the carrier $11 to handle! Because
SpinVox customers don't have to call in, Carriers now save $88 for
each SpinVox user every year.
More messages left
Latest research from SpinVox also shows the `Calling Party
Slamdown` trend is being reversed with 92% of callers now leaving a
message because they know that when speaking through SpinVox, it will
get through and be seen in minutes. Customers continue to rate SpinVox
conversion accuracy at 97 per cent and further, 94 per cent confirm
that voice-to-text conversion saves them time in their busy schedules.
The facts are that SpinVox delivers more completed calls with a 20
to 30% reduction in hang-ups. In addition, because not all voicemail
is generally picked up, the 20% of messages that are missed with
voicemail now all get through with SpinVox and are presented with a
simple single click to reply which is why the majority of SpinVox
messages are returned, 87% in fact.
Ideally placed for the next phase
"We're now ideally placed for the next phase of delivery into our
market - SpinVox services focused on delivering choice and value to
the speaking `A` party," emphasises Domecq. "That's revolutionary as
SpinVox now becomes a network feature we all can use regardless whom
we are trying to contact or where we are calling from."
"Voice to content will power the sort of messages that are present
in people's daily lives: from `You were busy... so I spoke you a text
instead' to `I'm busy, but there's always time to speak you a text
message` and `I really want to share this moment with my social
network.`"
"SpinVox provides solutions to everyday communications needs we
all experience and enables carriers to leverage existing technology,
handsets and critically, tap into existing user behaviour to help
communicate and interact better," she adds. "These can be delivered
across the network with voice to text conversion as a mass-market
service feature, free to receive and at no premium to the calling
party."
Increasing network value
SpinVox believes this increases network value. Because the user
experience is far simpler and natural with obvious choices to continue
conversations in ways that suit them at that moment, messaging growth,
additional revenues through call continuity, call completion and
extending calling circles into social media spaces are now all
delivered.
It can also reduce costs and even offers the opportunity for
further revenue gains through addressing the semantic web, or Web 3.0
as it is becoming known, though the value of voice as digital content
that can be stored, edited, searched and linked intelligently.
About SpinVox
SpinVox(R) brought together the two most popular methods of
communication - voice and text - and created a new category of
messaging called Voice-to-Screen(TM). Its award-winning service is now
making everyday communication simpler and more powerful, creating new
recurring revenues for wireless, landline, cable and VOIP carriers as
well as service providers and web partners. SpinVox has already
launched its service with Alltel, Cincinnati Bell, Rogers Wireless,
Sasktel, Telstra, Telus, Vodacom South Africa, Vodafone Spain and
LiveJournal and announced a deal with Skype. As a managed service
provider any network or service can rapidly and cost-effectively
implement SpinVox.
At the heart of SpinVox is its Voice Message Conversion System(TM)
(VMCS), which works by combining state-of-the-art speech technologies
with a live-learning language process. VMCS is being rolled-out across
four continents in four languages - English, French, Spanish and
German.
For more information about SpinVox visit www.spinvox.com.
SpinVox Global PR Director
Jane Henry, +44 (0)20 7965 2000
M : +44 (0)7941 941 794
Jane.henry@spinvox.com
or
SpinVox Public Relations Director - North America
Tony Carter, +1-404-316-0201
tony.carter@spinvox.com
or
GK Communications for SpinVox
Greg Kalish, +1-516-665-3292
gkalish@gkcomms.com
Copyright Business Wire 2008
