PurexSavesGreen.com Features Celebrity T-Shirt Auction and National Consumer
Contest to Benefit Earth Day Network
PHOENIX, April 22 /PRNewswire/ -- Smart shoppers know that Purex(R)
Natural Elements(TM) laundry detergent saves green -- both in the wallet and
on the planet. And now the first major laundry detergent recognized by the
Environmental Protection Agency's "Design for the Environment" program is
making going green easier and more fun than ever.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080422/NYTU044 )
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/purex/32540/
Emmy Award-winning actress Jaime Pressly is spreading the word that,
beginning on Earth Day (April 22), consumers can visit PurexSavesGreen.com to
design their own T-shirts with original, environmentally-friendly slogans for
a chance to win a smart fortwo car and other great prizes. They will also be
able to bid on T-shirts designed by such celebrities as Christie Brinkley,
Glenn Close, Chevy Chase, Bette Midler, Martha Stewart, Andre Agassi, Billy
Baldwin, Robert F. Kennedy, Jr., and Jaime herself. All auction proceeds will
benefit Earth Day Network, a non-profit organization that seeks to grow and
diversify the environmental movement worldwide, and to mobilize it as the most
effective vehicle for promoting a healthy, sustainable planet. The Purex Saves
Green site will provide simple, easy tips for everyone so they can do their
part in helping the environment. Bids can also be placed through
www.charitybuzz.com, which has the auctions posted.
"As a new mom, I am even more aware of the importance of preserving our
environment, so I'm delighted to be involved with PurexSavesGreen.com," says
Jaime Pressly. "Everyone can visit the site to help raise funds for Earth Day
Network and learn what they can do at home to help the environment, like using
Purex Natural Elements laundry detergent. Not only is it easy on our planet,
it's great on tough stains and a good value, something any mom can
appreciate!"
Adds Kiem Ho, senior brand manager of Purex: "Our consumers have told us
they want to do their part to help preserve our planet, but often they don't
know where to start. That was our inspiration for PurexSavesGreen.com:
providing an engaging, informative resource that shows consumers how they can
easily affect positive change in the environment."
Visitors to PurexSavesGreen.com can enter their original T-shirt slogan
and design in a national contest for a chance to win a cash prize, a smart
fortwo car and other eco-friendly prizes. Purex will produce the winning T-
shirt for sale on PurexSavesGreen.com, with all proceeds going to Earth Day
Network.
Purex Natural Elements is a biodegradable laundry detergent derived from
100% natural cleaning ingredients available in three unique, fresh scents made
with natural fragrance extracts. It is tough on dirt and stains,
hypoallergenic and free of phosphates and dyes, and it comes in a recyclable
bottle so it's gentle on the environment. To find out more about our company's
commitment to sustainability, visit www.henkel.com/sr2007.
For more than 130 years, Henkel has been a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel operates in three business areas -- Home Care, Personal Care, and
Adhesives Technologies -- and ranks among the Fortune Global 500 companies. In
fiscal 2007, Henkel generated sales of $19.218 billion and operating profit of
$1.975 billion. Our 53,000 employees worldwide are dedicated to fulfilling our
corporate claim, "A Brand like a Friend," and ensuring that people in more
than 125 countries can trust in brands and technologies from Henkel. In North
America, Henkel markets a wide range of well-known consumer and industrial
brands, including Dial(R) soaps, Purex(R) laundry detergents, Right Guard(R)
antiperspirants, got2b(R) hair gels, and Loctite(R) adhesives.
SOURCE Purex
Ashley Crooks, Marina Maher Communications, +1-212-485-6890,
acrooks@mahercomm.com
