New Marketing Labs Tap Top Communications & Business Executives for Management
Team
- Colin Bower and Robert Collins Join Fast Growing Digital Marketing and
Social Communications Agency -
BOSTON, Oct. 6 /PRNewswire/ --
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NEWS FACTS
-- New Marketing Labs -- one of the nation's fastest growing Digital
Marketing and Social Communications Agencies has doubled in growth
over
the last six months recently adding SONY, Cisco, Comcast and Pearson
Education to its roster of marquee clients.
-- Colin Bower joins as Principal to manage the Agency's Business and
Corporate Development.
-- Bower has 19 years as a successful business and strategy
professional, having advised clients, managed groups and companies
across online, digital and wireless platforms.
-- Bower was AOL Interactive's Director of Business Development where
he was responsible for working with best in class partners to
develop marketing and ad campaigns in the information,
communications technology and finance verticals.
-- Bower has been a successful CEO in the digital media space,
restructuring and bringing a European public media company
profitably into the digital world by generating new revenue
through
interactive content development and sales.
-- Bower ran a multimillion USD global business division for Arthur
Andersen consulting, providing strategy and business consulting
services to multinational clients across verticals.
-- Connect with Bower on LinkedIn and Twitter
-- Robert Collins joins the New Marketing Labs team as Principal where he
will lead the Agency's professional services team, advising clients on
the best strategy to transform their Company, measure ROI, and design
and execute Social Communications programs.
-- Collins has 18 years of traditional, digital, online marketing and
agency management experience working with global brands, including
Novell, Travelocity, Quantum, CyberTrust and Johnson & Johnson.
-- Collins is the producer and host of Boston's Social Media
Breakfast,
recognized by The Boston Globe as one of the Top Networking Forums
with guest lecturers sharing and exploring the evolution of
digital
communications.
-- Prior to joining New Marketing Labs, Collins was Vice President of
New Media and Account Services with SHIFT Communications where he
developed award winning communications programs, managed their
B2B,
Technology and Consumer Practice and developed a Digital Content
Creation Practice.
-- Collins speaks at conferences and universities about the evolving
digital landscape and the personalization of marketing to rapidly
grow businesses.
-- Connect with Collins on LinkedIn and Twitter
MEDIA:
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NML is led by NYT and WSJ best selling author Chris Brogan. Chris is a ten
year veteran of using social media and technology to build digital
relationships for businesses, organizations, and individuals. Chris speaks,
blogs, writes articles, and makes media of all kinds at chrisbrogan.com.
Chris' blog, in the top 10 of the Advertising Age Power150 and the top 100 on
Technorati, has become synonymous with leadership in social media. Chris
keynotes and speaks at conferences, and consults with Fortune 1000 companies
on their social media business strategies. Chris' first book Trust Agents:
Using the Web to Build Influence, Improve Reputation, and Earn Trust, speaks
to the transformation of businesses and marketing strategies through
humanizing relationships in an honest and genuine way via different social
media tools.
New Marketing Labs Core Services include:
Social Media and Marketing Corporate Policy and Education
-- Social Communications Program Development
-- Development of Social Media Corporate Codes of Conduct
-- Executive, Institutional & Group Training - Bootcamps
Digital Marketing Strategy and Solutions
-- Social Marketing Strategic Planning, Development and Vetting
-- Quantitative modeling for ROI Based Planning, Measurement and Review
-- Implementation of Targeted Online Sales, Customer Retention, Branding,
CRM, Reputation & Crisis Management Programs
Content Creation
-- Digital Video - Podcasts - Blogging - iPhone & Facebook Apps
Community Development & Management
-- Build New or Support Existing Community Engagement Programs
Blogger, Media Relations & Influencer Outreach
-- Identify and Engage Influential Online Groups and Individuals to
Promote
Products and Services to Grow Brands & Sales
QUOTES:
"The business and marketing landscape has changed - probably forever. The
connections and conversations that influence action, ideas, passion and even
buying decisions have moved online and into Social Networks. New Marketing
Labs and our clients are fortunate to have two outstanding industry veterans
join us and help shape the future of the agency. Collins brings years of
Agency experience, stellar account service with major brands and has a strong
voice in shaping the future of Social Media & community engagement programs.
Bower brings vast business and corporate development experience and financial
expertise. These gentlemen add to our organization's talent, and are
responsible for taking New Marketing Labs to a next level in our methodologies
and the success of our service offerings."
- Chris Brogan, New Marketing Labs, President
"Social media is now a necessary part of any marketing program, but the
results must be measurable for CMO's to both justify the investment and see
the benefits. We have a truly transformational leader, and an incredible
creative and development team, but what makes NML stand apart in my eyes is
our analytics model, which we use in all engagements to measure the social
media presence of a brand or program, and which is consistently benchmarked
against our clients' objectives in a quantifiable manner."
- Colin Bower, New Marketing Labs, Principal
"The value NML delivers lies beyond conversations about Facebook, Twitter and
LinkedIn. It's about listening and engaging customers online on a personal
level, improving revenue by connecting with customers & influencers, creating
content that inspires and builds a passionate fan base, improving customer
service, and building communities to better support sales, products, services
and social causes."
- Robert B. Collins, New Marketing Labs, Principal
ABOUT NEW MARKETING LABS
New Marketing Labs (NML) is the premiere digital marketing, strategy planning
and social community engagement firm. Led by Chris Brogan, New York Times &
Wall Street Journal bestselling author and renowned Social Communications
expert, NML specializes in working with clients to develop and implement
digital marketing strategies, develop and distribute content, build and manage
communities, manage influencer outreach, listen and report, and institution
build through corporate education programs and 'bootcamps'. Chris and NML
help large and mid-sized businesses understand how to use social media tools
to build business value. NML Clients include Citrix, SONY, Pearson Education,
Cisco, Comcast, IDC and PepsiCo. Online at www.newmarketinglabs.com
Please contact Justin Levy to arrange an interview and/or for additional
quotes.
CONTACT INFORMATION:
Justin Levy
781-821-6750 office
617-365-6462 mobile
jlevy@newmarketinglabs.com
www.newmarketinglabs.com
Related Links
www.newmarketinglabs.com
SOURCE New Marketing Labs
Justin Levy, New Marketing Labs, +1-781-821-6750, +1-617-365-6462, mobile,
jlevy@newmarketinglabs.com
