DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/6625f7/uk_web_shows_now) has
announced the addition of the "UK Web Shows Now - Innovation in Online TV"
report to their offering.
"Far-sighted indies are already carving a new niche in Web-only content, as this
report reveals."
Broadcast deputy editor Emily Booth
Discover how British producers are pioneering new online TV formats and business
models
The UK is already a key territory for the creation of highly innovative Web
television and transmedia formats and the commercial models for their
production.
UK Web Shows Now is the only business report to cover the market's original Web
TV series, made-for-mobile shows and online feature films, across scripted
comedy and drama, entertainment and factual genres. The report provides:
* Key data on market trends, growth, budgets and commissioning to inform
strategic planning, forecasting and business development
* In-depth coverage of shows as branded entertainment: fully-funded by a single
brand or featuring multiple product placement
* Detailed profiles of 51 major Web TV comedy, drama, entertainment and factual
series so you can rapidly compare their formats and commercial models
* Comprehensive listing of independent production companies making online TV
shows, for competitive analysis
Key questions answered
* How are British broadcasters and producers gaining a competitive edge by
innovating original online TV show formats that work?
* How are pioneering producers, brands and broadcasters developing and applying
the new business opportunities in creating online shows?
* What kind of programmes and interactivity are being made to attract the teen
and young adult Internet audience?
* Which production companies are leading the market - and why?
* How can brands bypass broadcasters to reach viewers online?
* What new production models are emerging, in which production companies
collaborate with other partners?
150 pages / 48,000 words, 14 tables, 51 Web show business profiles. First
published November 2008, updated October 2009. Fast digital delivery as a PDF.
In the report
* Covers British original Web TV and transmedia scripted comedy and drama,
entertainment and factual shows, including branded entertainment productions
* 8 key findings on the market-leading production companies, the competitive
environment and brands bypassing broadcasters
* 14 tables: commissions, budgets, advertiser-funded shows, brands sponsoring
shows, UK Web show production companies and their series (6 pages), companies
with several shows or seasons, recommissioned shows
* In-depth business profiles for 43 Web TV shows, 5 made-for-mobile series, 3
feature films: full creative and commercial details
* 62 colour stills and screenshots of show Web sites
* Listings of key market players: 49 production companies, 6 brand integration
agencies and 13 government and other relevant organisations, each with a live
link to take you direct to their Web site
* Growth of the market from 2007, with breakdowns for scripted, unscripted and
mobile shows, commissions by broadcasters and social networking sites, and
self-commissions by independent production companies
* Brand sponsors referenced in the report include Cadbury, Colgate, Ford,
Jacob's Creek, Nokia, O2, Orange, Toyota and many more
* Case study: The production process for Nokia's international multiplatform
drama Somebody Else's Phone
* In-depth interview with Luke Taylor, co-founder of leading Web show production
company Big Balls Films
* Methodology: the analysis is based on production company information,
authoritative industry sources and original research
Who should read this?
* Business development executives, digital executives and commissioners in
studios, broadcasters, and Web video and social networking sites
* Branded entertainment specialists in advertising and media buying agencies
* Innovative brand managers seeking new opportunities for their brand portfolio
in the online video space
* CEOs, senior executives and producers in television and new media production
companies
For more information visit
http://www.researchandmarkets.com/research/6625f7/uk_web_shows_now
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Copyright Business Wire 2009
