A Former Microsoft/Atlas Marketing Leader, Haskitt Is a Seasoned Executive
With Backgrounds in Both Traditional and Interactive Advertising
NEEDHAM, Mass., Oct. 27 /PRNewswire/ -- Extreme Reach, Inc., a pioneer in
connecting and simplifying the world of video advertising, announced today the
appointment of Robert Haskitt to the position of Chief Marketing Officer. As
part of the executive team, Mr. Haskitt will lead all aspects of the company's
marketing, branding, communications and business development activities. He
will report to John Roland, Extreme Reach's Chief Executive Officer.
In his new role, Mr. Haskitt will work with Extreme Reach's customers,
engineering teams and sales teams to advance the company's growth and help ad
agencies and media companies realize the opportunities enabled by Extreme
Reach's video platform. The Extreme Reach platform enables advertisers and
agencies to deliver, manage and track their commercial messages across all
three screens of video - TV, web and mobile. Equipped with state-of-the-art
tools, the company's video platform makes the ad delivery process seamless and
allows customers and network members to automatically move video ads from the
creative desktop to the broadcast servers and web sites of thousands of media
companies.
"Robert is a seasoned marketing executive who greatly compliments our existing
team. I am extremely pleased to have someone of his caliber and creative
talent join our team. We expect Robert's extensive experience in creating
world class marketing programs will drive additional growth for Extreme
Reach," said Roland.
Mr. Haskitt joins Extreme Reach with over 15 years of marketing and branding
experience, primarily in media and advertising. Previously, Haskitt served as
Director of Marketing at Microsoft Advertising, where he lead the division's
branding initiatives, as well as US marketing, field and customer
communications. He arrived at Microsoft through its acquisition of aQuantive,
where he directed marketing for Atlas and DRIVEpm.
"Old technologies and manual processes make the execution of ad campaigns
across video channels prohibitively difficult. Extreme Reach has quietly
created a vast video delivery network and has brought real innovation to
outdated advertising business processes," Haskitt commented. I'm very excited
to join the team and I look forward to helping the company grow its business
and deliver its best-in-class solutions and services worldwide."
About Extreme Reach
Extreme Reach provides a video advertising management platform that connects
advertisers and agencies with thousands of media destinations and enables them
to manage, deliver and track their campaigns across all three screens of video
(TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid,
all-software solution that leverages state-of-the-art technology to provide
powerful ad streaming and ad delivery capabilities. Extreme Reach is a
privately held, venture backed company led by an experienced team of
executives from the traditional and Interactive media industries. Company
headquarters are located in Needham, MA, with offices in New York, Chicago,
Los Angeles and Louisville, KY. For more information visit them on the Web at
www.extremereach.com
SOURCE Extreme Reach, Inc.
Robert Haskitt of Extreme Reach, +1-206-818-8505, rhaskitt@extremereach.com
