Zoom Partners with Industry Leader Precor
NEW YORK--(Business Wire)--
Zoom Media & Marketing, a leading provider of targeted out-of-home
media and promotional programs for brand advertisers in the United
States and Canada, today announced it has acquired ClubCom, the
world's leading provider of customized digital media networks for the
fitness and bowling industries. Terms of the private transaction were
not disclosed.
Part of Precor's Fitness Division since 2004, ClubCom operates
digital media networks in over 1,600 venues globally, including
extensive operations across the United States, United Kingdom,
Germany, Japan and Australia. ClubCom broadcasts customized music
video programming, television advertising, digital signage
communications and venue content through overhead video displays,
central sound systems and personalized television screens attached to
fitness equipment. ClubCom provides a variety of highly targeted
advertising opportunities for brand marketers.
ClubCom will continue to operate under its current brand and no
changes in management or staff levels are anticipated. Additionally,
Zoom signed a partnership agreement with Precor, Inc., an Amer
subsidiary and a leading exercise equipment manufacturer headquartered
in Seattle, to continue to integrate ClubCom's product line with
Precor's fitness equipment products sold to health clubs worldwide.
"We are thrilled to acquire a company that will provide us with
such strong technical expertise, programming content, creative
services and sizable growth opportunities," said Francois de Gaspe
Beaubien, Chairman & CEO of Zoom Media & Marketing, which is based in
New York. "Indeed, ClubCom will allow us to accelerate our growth in
the digital out-of-home category across all of our media platforms and
will supercharge our efforts in the fitness and bowling industries."
"We are excited to have a partner like Zoom Media to help us drive
our core business of providing exceptional products to the fitness
industry," said Paul Byrne, President of Precor. "Integrating
ClubCom's entertainment systems into our equipment has allowed us to
create an enhanced experience for our gym customers and their members,
and we look forward to working with Zoom to continue to bring this
type of innovation to the industry."
Zoom Media currently operates over 1,250 digital billboards and
over 55,000 traditional advertising billboards in over 8,500 venues
across the United States and Canada. "The combination of ClubCom and
Zoom creates one of the world's largest out-of-home digital platforms,
and by far the leading digital media network in the fitness, bowling,
family entertainment and nightlife industries," states Dennis Roche,
President of Zoom Media and Marketing's U.S. business. "With this
acquisition we can now provide our advertisers with a comprehensive
and seamless digital strategy for reaching active lifestyle audiences
across multiple venue categories."
"Zoom Media's commitment to the digital out-of-home space, coupled
with its leadership position within the advertising industry and
unparalleled success within the fitness industry, make it the ideal
partner for ClubCom," said Tom Lapcevic, CEO and founder of ClubCom.
"Zoom creates world class digital advertising solutions customized for
specific venue requirements. This is exactly the business ClubCom has
mastered over the years for our venue partners."
About Zoom Media & Marketing
Zoom Media & Marketing operates an indoor network of over 8,500
venues including fitness centers, indoor soccer facilities, bowling
centers, family entertainment centers, restaurants and nightclubs that
reach active consumers. Zoom also has an in-house event marketing and
promotion department that constructs custom media placements and
marketing programs. With over 55,000 billboard locations throughout
North America, Zoom is owned by the de Gaspe Beaubien family. For more
information, visit www.zoommedia.com.
About ClubCom
ClubCom is the world's leading provider of customized digital
media networks for the fitness and bowling industries. ClubCom
operates over 1,600 venues comprising of over 25,000 screens and 60
million monthly viewers. ClubCom provides a comprehensive suite of
digital media services including overhead audio and video
entertainment, digital signage and personal viewing programming.
ClubCom's networks have been rated by Nielsen Media Services and
integrate one of the world's largest digital music video libraries
with an extensive portfolio of intellectual properties and enabling
technologies. ClubCom is headquartered in the United States in
Pittsburgh, Pennsylvania.
About Precor
Founded in the Seattle, WA, area in 1980, Precor (www.precor.com)
operates production, distribution and headquarters facilities near
Seattle, with offices in the UK, Germany, Benelux, Spain, France,
Switzerland, Austria, Japan and China. Engineered to move the way you
move, Precor equipment sets the global standard for a fluid, natural,
low-impact workout experience. Precor is a subsidiary of Amer Sports
Corp. (www.amersports.com), the world's largest sports equipment
company, with internationally recognized brands Wilson, Atomic,
Suunto, Precor, Salomon and Mavic.
Zoom Media
Micahael Kassin, 212-780-1900, ext. 528
mkassin@stantoncrenshaw.com
or
Precor PR Manager
Jim Zahniser, 503-539-5158
zahniser@precor.com
Copyright Business Wire 2008
