Instant Overview of the Hong Kong Beer Market for 2007 Covering Low-Priced and Other Beers
DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c80741) has announced the
addition of "Snapshots Hong Kong Beer 2007" to their offering.
Snapdatas Snapshots Hong Kong Beer 2007 provides 2005 year-end
market size data, with 2006 estimates, 4 years of historical data and
five-year forecasts. The Snapshots report gives an instant overview of
the Hong Kong beer market, and covers Low-priced and others. Market
volume is based on consumption. The data is supplied in both graphical
and tabular format for ease of interpretation and analysis. The
Snapshots Hong Kong Beer 2007 forms part of Snapdatas Alcoholic Drinks
industry coverage.
Snapshots Report Overview:
Executive Summary
The Executive Summary within a Snapshots report outlines the main
findings of the report (market size, market shares and market
forecasts).
Market size
Market size is the measure of the total value or volume of a
particular product sold in a particular length of time. In our case it
is the total amount of the market covered by a title in the last whole
year, for example, in UK Beer 2005, all the beer consumed in the UK in
2004. The aim of the report is to tell how much of the product was
consumed in the country discussed by value and by volume.
Market Segmentation
Market Segmentation is a segmentation of the market by key product
categories, ideally by value and volume. For example: the yoghurt
market can be segmented into: drinking yoghurt, flavoured yoghurt and
natural yoghurt.
Market Share
Market Share is the share of each competitor in the market place
and can be expressed in value or volume terms.
Market Share by Volume - each competitor's share of the total
Market Volume
Market Share by Value - each competitor's share of the total
Market Value
Distribution
This measure of the market relates to the different distribution
channels to market for each product. The distribution can include the
following channels
Consumer Goods example:
- Supermarket
- Hypermarket
- Discount Store
- Corner shop
- Internet
- Etc
Socio-Economic data
The key socio-economic indicators in each report will be:
Size of population
GDP - Gross Domestic Product
Inflation rate
Exchange rate
Forecasts
All market forecasts are based on statistical forecasting
techniques based on historic performance (linear extrapolation of the
market size, based on the five-year historical growth). These
statistical tools are supplemented with qualitative parameters such
as: industry expectation/opinion. Socio-economic drivers, new product
development, technological advances, expected levels of market
saturation etc.
Page 3 - Snapshots Executive Summary
Page 4 - Category Definitions
Page 5 - Market Size by Volume (2002-2006)
Page 6 - Market Segmentation by Volume
Page 7 - Market Ranking by Volume
Page 8 - Company Details (Main Players)
Page 9 - Market Forecast by Volume (2006-2011)
Page 10 - Socio-Economic Data for Hong Kong
Page 11 - Snapshots Sources for Further Research
For more information visit
http://www.researchandmarkets.com/reports/c80741.
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
Copyright Business Wire 2008
