Led by Australian author of The Leaky Funnel™, Jan. 22 event will discuss the
emerging "Buyer Marketing" funnel strategy
MINNEAPOLIS--(Business Wire)--
The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will
kick off its 2009 professional development program series on Jan. 22, with an
exploration of the emerging "Buyer Marketing" sales and marketing strategy.
Led by Hugh Macfarlane, founder of Math Marketing and author of The Leaky
Funnel, the session willdiscuss the emerging customer-centric sales and
marketing strategy that is changing the way businesses organize and manage their
combined sales and marketing funnel.
Based on more than 20 years of experience working with and advising senior
business leaders, Macfarlane`s contention is that by shifting the focus onto the
buyer - not the seller - organizations can accelerate the effectiveness of their
endeavors to earn more customers.
"In an uncertain economy, buyers hesitate; they double-check selections,
question projects and involve others in purchase decisions that might otherwise
have been simple," said Chris Schermer, president of BMA-Minnesota.
"Macfarlane`s approach addresses how B-to-B sales and marketing structures can
avoid the pitfalls that traditional seller models face during tight economies."
Drawing on his research into 1,400 businesses and experience in leading more
than 250 growth projects across four continents, Macfarlane will provide a
framework for finding "problem" buyers and strategies for accelerating the flow
through your sales funnel.
Sponsored by Minnesota`s only professional organization dedicated exclusively to
the needs of business-to-business marketing professionals, the event will be
held at the University of Minnesota`s Coffman Memorial Union located at 300
Washington Ave. S.E. in Minneapolis.
The program will run from 6:00 p.m. to 7 p.m. with registration beginning at
5:30 p.m. The cost of the event is $25 for BMA members and $40 for non-members.
Attendees can register online at www.bmaminnesota.org through Jan. 19, with a
limited number of walk-up registrations available.
In addition to its professional development events, BMA-Minnesota will sponsor
smaller, more interactive forums throughout the year designed to help busy
business-to-business executives, marketers and communicators stay on top of the
latest trends, products and strategies.
About Hugh Macfarlane
Hugh Macfarlane has trained over 500 senior B2B marketers from 20 countries, and
built plans for over 250 growth projects. In addition to his widely-read book
The Leaky Funnel, Hugh has published over one hundred articles on funnel
management, and shared his experience via many seminars, board-room
presentations, ebooks and webinars. For more information, please visit
www.mathmarketing.com.
About Business Marketing Association
Business Marketing Association is the leading professional resource for
business-to-business marketers and communicators. The organization develops and
delivers services, information, skill enhancement, and networking opportunities
that help its members grow, develop and succeed throughout their marketing
careers. For more information on the BMA-Minnesota, visit www.bmaminnesota.org.
Risdall McKinney Public Relations
Eva Keiser, 651-286-6765
eva@risdall.com
Copyright Business Wire 2009
