Brenda Freeman Named Chief Marketing Officer, Turner Animation, Young Adults & Kids Media
ATLANTA--(Business Wire)--Veteran brand marketing and promotion executive Brenda Freeman has
been named to the newly created position of chief marketing officer
for Turner Animation, Young Adults & Kids Media, it was announced
today by Stuart Snyder, executive vice president and chief operating
officer, who oversees the Turner Broadcasting System, Inc. portfolio
of media properties. In her new role, Freeman will provide overall
vision and leadership to all areas of marketing, on-air and trade
creative services that support the cable television networks Cartoon
Network, Adult Swim and Boomerang, along with their on-line
businesses, and the digital enterprises GameTap and Super Deluxe. Her
duties will include developing the strategic marketing plans directed
at building these businesses among key constituencies--viewers, users,
ad sales clients, promotional partners, affiliates and industry trade
communities. Freeman began her new responsibilities January 1, 2008,
and will be based in Atlanta, reporting directly to Snyder.
"Brenda brings with her an impressive track record of experience
and leadership that has helped build the growth and success of several
major entertainment and consumer brands," said Snyder. "With our
multiple media properties now aligned under a single umbrella covering
kids and young adults, we wanted to install a formidable marketing
visionary who could leverage the assets of each business to help build
and increase their collective impact. We're delighted that Brenda has
accepted this new challenge and look forward to her contributions as
we continue to form our distinctive voice and brand identities."
Previously, Freeman was senior vice president of integrated
marketing and promotions for Nickelodeon and MTVN Kids and Family
Group. In this position, she oversaw development and execution of all
promotions marketing efforts for the media brands Nickelodeon, Nick
Jr., Noggin, The N, NickToons Network, and Nick at Nite, as well as
Nickelodeon magazines and Nick Digital businesses. Her
responsibilities included both on-air and off-channel promotions,
client services, ad sales marketing, online promotions and special
events.
Prior to that, Freeman served as vice president of consumer
marketing for VH1, where she oversaw all consumer and off-channel
marketing for the company as well as digital marketing for the
network, and the digital networks VH1 Classic and VH1 Soul. Her
promotional partners included premier companies such as Starbucks,
SWATCH, American Airlines, the NBA and the NFL. Freeman also
previously worked as vice president, affiliate marketing,
Entertainment Group for MTV Networks, implementing marketing strategy
around affiliate efforts in brand promotion, distribution support, and
local ad sales promotional support for Spike TV, Nickelodeon, Noggin,
Nick GAS, NickToons, Nick at Nite and TVLand.
Before joining MTV Networks, Freeman was executive director of
marketing and special events for ABC Radio Networks, where she was
responsible for the total Urban business in the company, positioning
the organization to capitalize on the significant impact of Urban
consumers. Previously, Freeman held a number of significant strategic
consumer marketing and product development management positions for
Frito-Lay and Pepsi-Cola, both divisions of PepsiCo. Preceding that
tenure, she was a marketing, operations and financial executive for
Mobil Oil in its consumer retail and distribution businesses.
Freeman earned a bachelor's of science degree in chemical
engineering and a MBA degree in marketing and finance, both from the
University of Maryland. She is a board member of Women in Cable and
Television (WICT) and serves on the Advisory Board for the University
of Maryland College of Engineering.
Turner Broadcasting System, Inc., a Time Warner company, is a
major producer of news and entertainment product around the world and
a leading provider of programming to the basic cable industry.
For Cartoon Network
James Anderson
404-885-4205
james.anderson@turner.com
Copyright Business Wire 2008
