Summit Spotlights How Hollywood Can Use Its Resources to Promote
Environmental Strategies for its Corporate Operations and
Entertainment Content
LOS ANGELES--(Business Wire)--iHollywood Forum, Inc. today announced the first summit called
Hollywood Goes Green (http://hollywoodgoesgreen.com). Hollywood Goes
Green takes place at the Hollywood Roosevelt Hotel from 9am-5pm each
day with over 40 speakers, and cutting edge exhibitors in the expo
hall. The title sponsors are NBC Universal, General Motors, IBM and
Subway.
Press and analysts are invited to attend a PRESS CONFERENCE on
Dec. 11 at the Hollywood Roosevelt Hotel, Academy Room, from
9:30-10:30 am. Check in will take place at the registration area in
the first floor lobby. This press conference will consist of news
announcements by IBM, General Motors, NBC Universal and Subway in
connection with Hollywood Goes Green. We will be issuing a press
release on Monday containing more details about each announcement.
Press are invited to remain the entire day to cover the conference
sessions and lunch. Please reply with "pressconfirm" in subject line
if you would like to be listed on the press list; and receive the
press release for Thursday with more details. To register, send email
with "press confirm" to jay@ihollywoodforum.com or call 310-566-7743.
The visionary keynote speakers are:
-0-
*T
Living with Ed, Ed Begley Jr., Host, actor, and environmental activist
IBM, Rich Lechner, VP, IT Optimization
NBC Universal, Lauren Zalaznick, NBC Universal Green Council Chair,
Bravo Media and Oxygen Media, President
Subway Franchisee Advertising Fund, Tony Pace, Senior Vice President
and CMO
General Motors, Susan Docherty, General Manager, GM Western Region
*T
This is the first conference dedicated to how Hollywood
professionals, both above and below the line, can take a leadership
role in implementing environmental strategies. We address practical
steps for implementing environmentally sensitive practices in both day
to day business operations, reducing reliance on nonrenewable energy
sources, and in delivering persuasive environmental messages in film,
TV, cable and music to influence consumer awareness. A portion of the
proceeds, which includes a silent auction, will be donated to several
environmental charities.
"This conference will affirmatively demonstrate that going green
is good for Hollywood's business and will lead to increased
profitability. We will present valuable information showing how to
implement eco-friendly practices that are good for the environment and
good for Hollywood's bottom line," said Zahava Stroud, iHollywood
Forum President and conference founder. "We bring together
entertainment business executives, creative talent, and environment
organizations to share ideas on developing partnerships for a
sustainable future."
"I'm thrilled to be part of today's iHollywood Forum conference as
greening our lives is not only a cultural phenomenon but a corporate
responsibility," said Lauren Zalaznick, NBC Universal Green Council
Chair and Bravo Media President. "I truly believe that collectively we
can harness our industry resources to make a difference by raising
awareness, educating ourselves and challenging our respective
constituents to live a more sustainable life."
"IBM is proud to be the Green Technology sponsor for Hollywood
Goes Green," said Rich Lechner, Vice President of IT Optimization for
IBM. "We look forward to the opportunity to talk with the Hollywood
community about the vital role that technology can play in improving
energy efficiency and environmental impact. This is particularly
important for the infrastructure that drives the burgeoning media &
entertainment industry."
Conference keynotes includes actor and environmental activist Ed
Begley, host of Living with Ed on HGTV. Mr. Begley says: "I am
delighted to support this event, the first conference designed to
educate and inspire the entertainment industry professional on how to
use our creative talent and business expertise to influence
environmental awareness of consumers. This exciting gathering will
offer an in depth exchange of ideas among industry influencers who
share a common passion to protect the environment."
Press are also invited to view exhibitors and sponsors showcasing
the latest trends in innovation and design for green technologies and
services for the entertainment industry.
Panel Topics Include:
-- It's Not Just the Color of Money: Why is Being Green Good for
Business?
-- Some Like it Hot: But Not Planet Earth Hollywood Takes On
Global Warming and Reducing Carbon Footprints
-- On The GreenFront: Pitching and Financing Environmentally
Themed Films
-- If You Build It: Creating Sustainable Green Building Design
and Renovation
-- The Customer Knows Best: Green Marketing and Advertising for
Film and TV
-- On The Green Front: Pitching and Financing Environmentally
Themed Films
-- Easy Rider: Fuel Saving and Energy Efficient Vehicles
-- The Matrix: Reducing Energy Consumption and Renewable
Resources
-- Developing Environment Strategies for Production and Post
Production
-- Music and Record Industry
-- The Paperless Chase: Adopting Paperless Practices
-- Special Events, Party Planning and Travel
Featured speakers and panelists include:
-- 24 (Fox TV series), Howard Gordon, Executive Producer
-- 365 Media Inc., Miles Kelly, VP, Marketing & Strategy
-- Affordable Internet Services Online, Inc., Phil Nail, Founder
and Chief Technology Officer
-- Alliance to Save Energy, Kateri Callahan, President
-- AMD, Lawrence Vertal, Senior Strategist
-- Akeena Solar, Barry Cinnamon, CEO; Pres. California Solar
Energy Industry Assc.
-- Beyond The Box Productions, Paula Silver, Founder
-- BP America, Cindy Wymore, Director of Government and Public
Affairs
-- Brand Neutral, Tom Feegel, Founder and Principal
-- C2C Holding, Inc., Rich Sootkoos, CEO
-- Capital Music Group, Jeffrey Kempler, Chief Operating Officer
-- Clean Culture, Terry Swack, Founder and CEO
-- CNET Networks Inc., Michael Kanellos, Editor at Large,
News.com
-- COPAN Systems, Mark Ward, President & Chief Executive Officer
-- CTG Energetics, Inc, Heather Rosenberg, Director of
Sustainable Community Services
-- EcoMedia, Paul Polizzotto, CEO
-- ElectricMotors, Greg "Gadget" Abbott, Founder
-- EI Solutions, Andrew Beebe, President
-- FixingThePlanet.com, Tim Matteson, Co-founder
-- FOX Broadcasting Company, Josh Mark, Executive Director,
Special Event Production, Creative Services
-- General Motors, Dave Barthmuss, Manager, Public Policy,
Environmental and Energy
-- Global Inheritance, Eric Ritz, Founder and Executive Director
-- Green Seal, Arthur B. Weissman, Ph.D., President and CEO
-- Government of Catalonia in Los Angeles, Anselm Bossacoma,
Executive Director, Trade Development Office
-- Healthy Planet, Healthy Me!, Sherry Beall, Host and Producer,
At Home Naturally(TM), Founder and CEO
-- IBM, Dave Laux, Global Executive, Games and Interactive
Entertainment
-- IBM, Tom Bradicich, Phd., Fellow and VP, Systems Technology
-- iHollywood Forum, Michael Stroud, CEO
-- Kaye Scholer LLP, Alan L. Friel, Partner
-- Live Earth, Nina Guralnick, President
-- LivingHomes, Steve Glenn, Founder and CEO
-- Motion Picture Association of America, Melissa Patack, Vice
President, California and State Government Affairs
-- MTV, Ian Rowe, Vice President of Public Affairs and Strategic
Partnership
-- Neuwing Energy, Matthew Rosenblum, Executive Vice President &
CFO
-- NRDC, Dr. Alan Hershkowitz, Senior Scientist
-- Office Depot, Yalmaz Siddiqui, Environmental Strategy Advisor
-- Ogilvy, Doug Scott, Executive Director, Branded Content and
Entertainment Group
-- Participant Productions, Liana Schwarz, Vice President,
Campaign Development and Operations
-- Planet Green, Eileen O'Neill, President and General Manager
-- Pricewaterhouse Coopers LLP, Doug Hileman,
Advisory/Performance Improvement
-- Rainforest Alliance, Ana Paula Tavares, Deputy Director,
Director of Development
-- ReelGreen Media, Lauren Selman, Principal
-- REthink Development, Greg Reitz, Principal
-- SMPTE (Society of Motion Picture and Television Engineers),
Ujwal N. Nirgudkar, Member
-- Sundance Channel, Kirk Iwanowski, Executive Vice President
Marketing, Branded Entertainment and Sponsorship
-- Technicolor, Tom Burns, Director, Post-Production
Infrastructure
-- The Hollywood Hill, Ariel Hauter, Executive Director
-- Threshold Animation Studios, Larry Kasanoff, CEO
-- Tree Media Group, Leila Connor Petersen, President and
Co-Founder
-- U.S. Green Building Council, Michelle Moore, Vice President
-- Warner Bros. Entertainment, Shelley Billik, Vice President,
Environmental Initiatives
-- WEA Corp., Warner Music Group's U.S. sales and retail
marketing company, Mike Jbara, Executive Vice President and
CEO
Sponsors Include:
-0-
*T
Title Sponsors: NBC Universal, GM, IBM, Subway
Gold Sponsor: COPAN Systems
Exhibit Sponsors: Capstone Turbine Corporation, LSSP
Corporation, ReProduct, SolarCity, GenGreen
Workshop Sponsor: Akzo Nobel
Contributing Sponsors: White Tiger Printing, Zest Books, Desert
Essence Organics
Supporting Sponsors: BASSETT
Media Partners: Alliance to Save Energy, FixingThePlanet.com,
LOHAS, Ecorazzi, Variety, Content Agenda
*T
To view the entire agenda, go to www.hollywoodgoesgreen.com or
call 310-566-7745. Tickets will offer special discounts for guilds,
trade associations and non profit organization members.
About iHollywood Forum, Inc.(TM)
Founded in 2000, Los Angeles-based iHollywood Forum, Inc. produces
roundtables and business summits about Hollywood, business and
technology. The summits attract a diverse mix of Hollywood and
technology executives, entrepreneurs, technology executives, attorneys
and others to learn and make deals in an intimate environment.
Sessions are moderated by top journalists and analysts. View the
website at http://www.ihollywoodforum.com/.
Press Information:
Advance Press Interviews:
Press can contact Anthony Turk to arrange interviews with Zahava
Stroud, event founder, and other speakers.
Contact:
-0-
*T
Anthony Turk, Turk Entertainment
323-934-2727
turk@TurkEntertainmentpr.com
*T
Press Pass for Press Conference and Summit:
Press request for the events are for qualified editorial media is
available through pre-registration ONLY. Journalists and analysts can
submit their press credentials by sending an email to
David@ihollywoodforum.com with press outlet in advance as space is
limited. Priority admission will be given to pre-registered press.
Contact:
-0-
*T
David Ng
iHollywood Forum, Inc.
310-566-7759
david@ihollywoodforum.com
*T
Turk Entertainment
Anthony Turk, 323-934-2727
Turk@TurkEntertainmentPR.com
Copyright Business Wire 2007
