CEMarketMetrics.org Provides In-depth Market Tracking and Customized Data
Analysis of Technology Products
ARLINGTON, Va.--(Business Wire)--
The Consumer Electronics Association (CEA) today launched CEMarketMetrics.org, a
new, online market data portal delivering in-depth market tracking reports and
customized data analysis exclusively for CEA members.
CE MarketMetrics, formally known as Market Activity Reports and Analysis (MARA),
tracks shipments of more than 50 CE products from the factory to U.S. consumer
sales channels through weekly and monthly reports. This data helps companies
measure current market trends and compare sales against industry performance. CE
MarketMetrics reports, which reflect the total U.S. market, are compiled from
manufacturer shipment data reported securely and confidentially to CEA through
the new data portal. The site also allows customers access to standard market
tracking reports as well as analysis tools to create custom data reports that
can be exported in a variety of formats including MS PowerPoint.
"CE MarketMetrics represents a strengthening of CEA`s historic statistical
program that has served the industry for more than 80 years," said Steve Koenig,
CEA`s director of industry analysis. "Our new custom analysis tools take the
program to a whole new level, enabling customers to tailor reports to suit their
business needs. Companies that participate in CEA`s industry data program now
have an even stronger advantage in the marketplace."
CE MarketMetrics also provides unmatched access to industry information. Through
simple keyword searches, participants and subscribers can search decades of CEA
industry sales data, explore years of research studies and access relevant
industry news from a single source. The site also features a blog highlighting
data analysis and industry observations from CEA analysts, current market news
and updates pertaining to the data program.
CEA has an 80 year history of objective market research and is relied upon for
industry sales data by the technology community, financial markets, the media
and economists. CEA`s market research department serves CEA and its members in
several key ways including more than 30 consumer research studies a year as well
as the semi-annual CE Sales and Forecasts, which provides a six-year snapshot of
unit sales, dollar sales and average product price and is available to CEA
members for free.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $172 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including legislative
advocacy, market research, technical training and education, industry promotion
and the fostering of business and strategic relationships. CEA also sponsors and
manages the International CES - Where Entertainment, Technology and Business
Converge. All profits from CES are reinvested into CEA`s industry services. Find
CEA online at www.CE.org.
UPCOMING EVENTS
* Future of Television East
November 18-19, 2009, New York, NY
* 2010 International CES
January 7-10, 2010, Las Vegas, NV
* Digital Music Forum East
February 23 - 24, 2010, New York, NY
* Greener Gadgets
February 25, 2010, New York, NY
* EHX Spring 2010
March 24 - 27, 2010, Orlando, FL
* CEO Summit and Board Retreat
June 16 - 19, 2010, Ojai, CA
* CEA Line Shows
June 22 - 23, 2010, New York, NY
* 2010 SINOCES
July 8 - 11, 2010, Qingdao, China
* 2010 CEA Industry Forum
October 17 - 20, 2010, San Francisco, CA
Consumer Electronics Association (CEA)
Steve Kidera, 703-907-4358
skidera@CE.org
www.CE.org
or
Meghan Henning, 703-907-7654
mhenning@CE.org
Copyright Business Wire 2009
