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Dubai, Middle East Going Green Through $30M per Annum Distribution Agreement With Ethos Environmental

Thu Apr 24, 2008 9:00am EDT
  SAN DIEGO, CA, Apr 24 (MARKET WIRE) -- 
 Ethos Environmental, Inc., (OTCBB: ETEV) a San Diego-based company,
announces the signing of an exclusive agreement with Joseph and Gionis, LLC
(Newport Beach, CA & Abu Dhabi, UAE) for distribution of Ethos Fuel
Reformulating products in Dubai and more than 20 other countries throughout
the Middle East.

    Initial plans to implement Ethos FR directly into Dubai's state-owned fuel
supply will guarantee minimum sales of $30 million annually from Dubai alone.
This plan comes at the behest of Dubai's royal family and UAE President
Sheikh Khalifa Bin Zayed, who is renowned for his dedication to the
well-being of his people and the environment.

    Spurred by Dubai's emergence as an international business hub, the furious
rate
of new construction requires huge quantities of heavy diesel construction
equipment and vehicles. The direct implementation of Ethos FR into Dubai's
fuel supply will ensure the reduction of harmful emissions from all heavy
equipment
operating in the emirate, as well as from municipal and private transportation
modes.

    The royal family of Dubai is known throughout the Middle East for their
charity
and for their concern for developing nations and the environment. Under the
auspices
and influence of the royal family, Joseph and Gionis, LLC anticipates quick
acceptance for Ethos products both in the UAE and other countries throughout
the region.

    Joseph and Gionis, LLC is a premier consulting and distribution firm
dedicated
to promoting biotechnology, health and welfare throughout the Middle East.
They have been instrumental in developing numerous projects in the
commercial and industrial marketplaces.

    According to Dr. Walid Yousef of Joseph and Gionis, "Ethos FR is a product
that
we are proud to bring to the Middle East. The benefits of Ethos FR for health
and the environment are in perfect alignment with our professional mission."
Ethos
Environment is pleased to join Joseph and Gionis, LLC in this exciting
venture. Ethos For Earth, Inc. marketing arm for Ethos Environmental, was
instrumental in developing the agreement.

     For additional information, please visit www.ethosfr.com.

    About Ethos Environmental, Inc.

    Ethos Environmental, Inc., (OTCBB: ETEV) a San Diego-based corporation, is
the manufacturer of award-winning fuel reformulating products that help
industries meet environmental regulations and relieve skyrocketing fuel costs.
By using Ethos FR(R), commercial vehicles can increase fuel mileage between 7
percent and 19 percent while reducing harmful emissions by more than 30
percent. For more information about Ethos Environmental, Inc., visit
www.ethosfr.com.

    Forward-Looking Statements

    Except for statements of historical fact, this news release contains certain
"forward-looking statements" as defined by the Private Securities Litigation
Reform
Act of 1995, including, without limitation, expectations, beliefs, plans and
objectives
regarding future activities. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors, which may cause the actual
results,
performance or achievements of Ethos Environmental to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such factors include general
economic and business conditions, the ability to acquire and develop future
assets, the ability to fund operations and changes in consumer and business
habits and other factors over which Ethos Environmental, Inc., or any
affiliates, has little or no control.

    

Contact:
Investor Contact
NetGain Financial, Inc.
Barron Hess
877-ETHOSIR
877-384-6747
barron@netgain-financial.com

Press Contact
Yasmine Rangel
Ethos Environmental, Inc.
619-575-6800
yasmine@ethosfr.com

Copyright 2008, Market Wire, All rights reserved.

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