PHILADELPHIA--(Business Wire)--
Fifty years ago, almost all paint contained high levels of organic
solvents. You could easily tell by the strong odor when you opened the
can and as you applied the paint. Fortunately since then, chemists
have been inspired by nature and a greater appreciation for the
environment to produce today's more environmentally advanced paint
ingredients and far better paint products for all of us to use.
Specialty materials company Rohm and Haas (NYSE:ROH) first
introduced acrylic emulsion technology for interior house paints in
the 1950s. Since then, the company has constantly worked at perfecting
the environmentally advanced ingredients that most paint manufacturers
use today. Advances in paint technology mean that today, water-based
paints perform better, are easier to use, offer easier cleanup, and no
longer smell like the traditional solvent-based paints of yesteryear.
Today, paints based on the many breakthroughs in acrylic, water-based
paint technology have largely replaced solvent-based paints across a
broad spectrum of paint applications and surface areas that require
the protection and aesthetic beauty that paint delivers so well. Close
to 85 percent of the paints sold in the United States today are based
on acrylic technology. A visit to any paint retailer will reveal that
the labels on nearly every paint can display this low-odor, low-risk
ingredient.
Government legislation encourages this trend, too. In the
forefront are regulations in California that strictly enforce reduced
volatile organic compounds (VOCs) for paint. Similar legislation is
rolling across the United States and Canada. Paints are known to emit
VOCs, which are a recognized contributor to ground smog and air
pollution. Most modern, low-VOC paints lack odor, so homeowners can
move back into freshly painted rooms almost immediately. The paints
also are not considered hazardous waste, so consumers can rest assured
that they aren't heavily impacting the environment when disposing of
leftovers. In terms of performance, these advances mean that
high-quality acrylic emulsions found in today's paints offer
durability, protection and quick drying times, plus bacteria and fungi
resistance, too. To learn more about "where a great paint job begins"
visit us at www.paintquality.com.
Rohm and Haas is a company that was founded on the principle of
innovation, and as the demand for environmentally advanced products
continues to grow, the company continues to keep pace with new
technologies and improvements, making the impossible possible.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and solutions
for the specialty materials industry. The company's technologies are
found in a wide range of industries including: Building and
Construction, Electronics and Electronic Devices, Household Goods and
Personal Care, Packaging and Paper, Transportation, Pharmaceutical and
Medical, Water, Food and Food Related, and Industrial Process.
Innovative Rohm and Haas technologies and solutions help to improve
life every day, around the world. Based in Philadelphia, PA, the
company generated annual sales of approximately $8.9 billion in 2007.
Visit www.rohmhaas.com for more information. imagine the
possibilities(TM)
Rohm and Haas Company
Laura Hadden
Director of Communications, Specialty Materials
+1 215-592-3054
lhadden@rohmhaas.com
Copyright Business Wire 2008
