Acquisition Creates Multichannel Marketing Services Powerhouse
MILL VALLEY, Cali. & EAST GREENBUSH, N.Y.--(Business Wire)--Haggin Marketing, a leading multichannel marketing services
agency, announced today that it has acquired I-Centrix, LLC, a leading
provider of database and data management services. I-Centrix will
continue operations under the I-Centrix brand, with the current
management team maintaining their leadership roles. The transaction
was financed by Lake Capital, a Chicago-based private equity fund that
focuses on investing in leading service-based enterprises.
"We are delighted to have I-Centrix join Haggin Marketing and
Getmembers.com as a part of HMI Holdings", said Jeff Haggin, founder
and CEO of Haggin Marketing. "In a few brief years, I-Centrix has
become the option of choice for data management, merge/ purge, list
processing and other data services for sophisticated catalog companies
and multichannel marketers. Their growth has been extraordinary due to
the team and the technology built by Bob Gaito and his partners. With
the addition of I-Centrix to our company, we have added key services
and taken a significant step toward our goal of offering the best
creative, data and analytics solutions necessary to support the direct
marketing needs of our clients. We look forward to leveraging
I-Centrix's organization and technology to build world class solutions
for the emerging one-to-one, ROI-based marketing that is the future of
advertising."
Bob Gaito, founder and CEO of I-Centrix, adds, "As we considered
ways to further grow our company, it was clear that joining with
Haggin Marketing made perfect sense. We've both experienced
exceptional growth in the last few years and have had success for the
same reason; we both provide innovative, high touch and cost effective
services to our clients. Haggin is a market leader in offering
creative, strategic and analytical services while I-Centrix has
prospered by offering superior database management and list processing
solutions. Working together, we envision providing our clients with
broader, stronger, and more strategic offerings. In the end, we feel
we will be able to contribute more to their bottom line."
Tony Broglio, Principal of Lake Capital said, "We are very excited
by the prospects of this combination. We believe that Haggin and
I-Centrix are strongly positioned to be the dominant marketing
services player in the emerging world of true personalized one-to-one
advertising. As we see it, advertisers will increasingly demand that
their ad spend have demonstrable and positive ROI. There are very few
other marketing services organizations who fully embrace this notion
and who have the capability to deliver it, end-to-end, across channels
for clients."
No transaction terms have been disclosed.
About I-Centrix
I-Centrix, founded in 2000 is a data processing company focused on
servicing catalog and retail marketers. I-Centrix uses technology
designed specifically to support today's multichannel environment and
has capabilities that have attracted the attention of some of the
nation's largest multichannel marketers including Coldwater Creek,
Cornerstone Brands and Orvis. Additional information about I-Centrix
is available at www.I-Centrix.com.
About Haggin Marketing
Haggin Marketing founded in 2001 provides strategic marketing
planning, creative production, media and distribution analytics
services in a multichannel environment for its clients. With a
specialty in catalog marketing, direct mail, FSI media, retail, e-mail
marketing and e-commerce, the agency's blue chip roster includes
Adidas, American Express, AT&T, Dell, eBay, Gold's Gym, Sunglass Hut
International, and more. The combined company will have approximately
300 employees. Additional information about Haggin Marketing is
available at www.hagginmarketing.com.
About Lake Capital
Lake Capital is a private equity firm that focuses on investments
in service-based enterprises across various industries. The firm is
currently managing more than $1.3 billion in equity commitments and
seeks to build leading services companies through organic and
acquisition enhanced growth. Additional information about Lake Capital
is available at www.lakecapital.com.
Haggin Marketing, Inc.
Jeff Haggin, 415-289-1110
or
I-Centrix, LLC
Bob Gaito, 518-689-0480
Copyright Business Wire 2008
