Citrix Expands Channel Incentive Program for Partners That Deliver Embedded XenServer Solutions
Citrix Continues to Innovate Channel Program by Compensating
Channel Partners That Influence OEM Deals
FORT LAUDERDALE, Fla.--(Business Wire)--
Citrix Systems, Inc. (NASDAQ:CTXS), the global leader in
application delivery infrastructure, extended its popular Citrix
Advisor Rewards program today to pay channel partners on sales of
Citrix XenServer(TM) software that ships as an embedded feature in
servers from original equipment manufacturers (OEMs) like HP. The
program, originally introduced in 2004, pays Citrix(R) Solution
Advisors for designing and delivering solutions based on Citrix
application delivery products, even if a different channel partner
ultimately fulfills the order. Extending the program to include
embedded versions of XenServer eliminates any potential channel
conflict with OEM partners and ensures strong incentives across the
board by compensating partners that influence embedded XenServer deals
as well as those who fulfill them.
"With this new OEM element Citrix has once again set the standard
in partner profitability with its Citrix Advisor Rewards program,"
stated Scott Gorcester, President, Moose Logic, a leading
Seattle-based IT services firm. "I am free to focus on being a trusted
advisor to my customers without worrying about profitability. Citrix
has once again proved to me and to the industry that it understands
how to best leverage their partners to meet customer needs. The
channel is clearly part of its DNA."
Citrix has announced several OEM agreements in recent months to
embed XenServer in servers from leading systems vendors such as HP. As
a result of today's announcement, the Citrix Advisor Rewards program
now pays channel partners on sales of these products, effectively
eliminating potential channel conflict and focusing the extensive
expertise of Citrix Solution Advisors on delivering the best possible
solutions to customers. With OEM products now included in the rewards
program, systems manufacturers that embed Citrix technology can
leverage an extensive pool of channel resources and expertise to
address their customers' ever changing needs.
"We continually work with our partners to build the most
profitable partner program and the most skilled partner community,"
stated Al Monserrat VP Channels, Strategy & Sales Operations for
Citrix. "As a channel-centric company, we recognize the value our
partners bring to a total solution, including the specification of
hardware that includes embedded Citrix products."
In March 2008, Citrix and HP announced the availability of the
integrated server virtualization solutions Citrix XenServer HP
Enterprise and HP Select Editions. The new products feature a unique
and exclusive easy-to-use graphical management console and are
seamlessly integrated with HP Insight Control management software that
administers HP ProLiant and BladeSystem servers. With this new
solution, customers are able to deploy and manage a virtualized
environment and benefit from the ability to purchase an entire server
virtualization solution from HP with the added benefit of
interoperability and HP support.
"Customers want to implement virtualization with reduced risk, and
HP understands that the channel is essential to meeting those
requirements," said Scott Farrand, vice president, Industry Standard
Server Software, HP. "Citrix's new channel program enables partners to
offer a comprehensive virtualization solution that integrates the
power of HP ProLiant servers with the rich functionality of the Citrix
XenServer HP Select Edition from a single, reliable source."
About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is the global leader and the
most trusted name in application delivery infrastructure. More than
215,000 organizations worldwide rely on Citrix to deliver any
application to users anywhere with the best performance, highest
security and lowest cost. Citrix customers include 100 percent of the
Fortune 100 companies and 99 percent of the Fortune Global 500, as
well as hundreds of thousands of small businesses and prosumers.
Citrix has approximately 8,000 partners in more than 100 countries.
Annual revenue in 2007 was $1.4 billion.
Citrix(R) and Citrix XenServer(TM) are trademarks of Citrix
Systems, Inc. and/or one or more of its subsidiaries, and may be
registered in the U.S. Patent and Trademark Office and in other
countries. All other trademarks and registered trademarks are property
of their respective owners.
Citrix Systems, Inc.
Jason Wyse, 786-449-3740
jason.wyse@citrix.com
or
A&R Edelman
Chris Buckley, 650-762-2842
chris.buckley@ar-edelman.com
Copyright Business Wire 2008
