NEW YORK, NY, Dec 18 (MARKET WIRE) --
Good Health Advertising Inc., (GHA) (http://www.goodhealthadvertising.com)
today announced that it has entered into an advertising sales partnership
agreement with WrongDiagnosis.com, one of the most visited health and medical
destinations on
the Web today. This announcement also includes CureResearch.com
(http://www.CureResearch.com),
another popular health site owned by the parent company, Adviware Pty Ltd.
Good Health Advertising is focused on reaching and influencing the online
Health
information consumer across a collection of over 15 high quality Medical, Health
and Healthy Living Web sites offering advertisers a monthly reach of over 9
million consumers.
WrongDiagnosis.com (www.WrongDiagnosis.com) attracts over 4 million unique
visitors per month, and is the 23rd largest ad supported health site on
theWeb according to Comscore Media Metrix (11/07). WrongDiagnosis offers
coverage
on over 10,000 medical conditions.
"WrongDiagnosis.com is a terrific resource for consumers interested in
accessing unique and original Health and Medical content not available anywhere
else on the Web," says Robert Kadar, CEO and Founder of Good Health
Advertising. "Pharmaceutical companies and other health-focused marketers can
utilize
WrongDiagnosis as a great vehicle for reaching and influencing the online
health consumer via targeted, high-visibility advertising programs. We're
thrilled to be
in a partnership with WrongDiagnosis and already are running online
advertising campaigns promoting both prescription and over-the-counter remedies
with a variety of leading pharmaceutical and health product marketers."
"We decided to add Good Health Advertising as a partner due to their
commitment
to the Health and Medical category, their category expertise and their highly
trained and dedicated sales team," says Anita Markovic, CEO of
WrongDiagnosis. "We have just relaunched the site with an improved look
andfeel and expanded coverage to over 10,000 medical conditions. We are
impressed with GHA's knowledge and contacts and look forward to a mutually
rewarding partnership."
WrongDiagnosis.com is one of the most visited US consumer medical web
siteswith factual information on over 10,000 diseases and 2,500 symptoms. The
site
was created to offer patients crucial and factual health information that is
otherwise difficult to find. The site wants people to be 'informed' patients, to
be
interested in their health, and to know what questions to ask their doctors.
Its material is written in everyday English rather than medical jargon to make
reports as readable as possible, while still maintaining preciseness and
accuracy of content.
New York-based Good Health Advertising (www.goodhealthadvertising.com)
provides advertisers and ad agency
partners an efficient and realizable new way to reach the long-tail of online
health consumers while also providing health information publishers with a
dependable, high-quality revenue stream. Privately-held Good Health Advertising
recently closed a Series-A Preferred round of financing lead by Gersh Venture
Partners and now represents over 15 high-quality health, medical and healthy
living Web sites, offering advertisers a monthly reach of over 8 million
healthinformation consumers per month.
Among the sites represented by GHA are: WrongDiagnosis; CureResearch;
MedHelp.org;
DietDetective.com; SmartSkinCare, EVTV1; TheDiabeticDiet; Eat2GetFit.com;
HealthCastle.com; and Diet.com and more. GHA was founded by Robert Kadar who
was
Director, National Sales for the Healthology division of iVillage, an NBC
Universal
Company where he helped launch the first advertising sales efforts for this
medical content syndicator. He also spent over five years building and
managing the original DoubleClick Network.
George H. Simpson
203.521.0352
Email Contact
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