Among Latino Demographic in US and Latin America, Media Company Maintains
Leadership Position; Supported by Innovative Marketing and Strong Retail
Platform
NEW YORK--(Business Wire)--
The Orchard (NASDAQ: ORCD), a full service media company specializing in the
distribution of music and video entertainment, today announced that Latin
artists represented for marketing and distribution have taken home top honors at
last night`s Latin Grammy Awards, which were held at The Mandalay Bay Events
Center in Las Vegas.
Orchard-distributed Latin Grammy wins were as follows:
* Peter Manjarres (Codiscos), Best Cumbai/Vallenato Album, Tropical
* Sergio Reis (Atração Fonográfica), Best Sertaneja Music Album, Brazil
* Leopoldo Federico (EPSA Music), Best Tango Album, Traditional
With the largest independent distribution network and some of the most
innovative marketing campaigns, The Orchard supports these Grammy winning
artists and their respective labels, as well as other household Latin names such
as Joan Sebastian, Chalino Sánchez, Pepe Aguilar, Héctor Lavoe, Celia Cruz,
Banda El Recodo, Adan Romero, Los Diablitos, Grupo Niche, and many more.
"We are proud to lead the Latin and Brazilian music genres worldwide in the
digital market. From EPSA Music`s Argentinean tango to the Salsa sounds from
Fania here in the US, Orchard distributed clients define the past, present and
future of this vibrant and growing musical genre," commented Brad Navin, Interim
Chief Executive Officer of The Orchard.
The Orchard powers music at over 730 storefronts, including the most influential
mobile outlets in Latin America, like Telcel, which serves over 75% of Mexico`s
mobile market and more than 90% of Mexico City`s population, Telefonica, Claro,
and delivery to services such as Nokia`s Comes with Music and Sony Ericsson`s
Play Now. Through various partnerships, The Orchard brings Latin and Brazilian
music as mastertones, ringback tones, and full MP3`s to music fans everywhere.
About The Orchard(R)
Headquartered in New York and London with operations in 25 markets around the
world, The Orchard (NASDAQ: ORCD) is a full service media company specializing
in the distribution of music and video entertainment. Founded in 1997, the
company is a global leader in digital marketing and distribution, driving sales
across more than 730 digital storefronts and mobile carriers in 69 countries.
Fostering creativity and independence, The Orchard enables labels, artists and
rights holders to grow and monetize audiences globally. For further information
please visit www.theorchard.com.
Forward Looking Statements
This release may contain certain forward-looking statements regarding The
Orchard's expectations regarding future events and operating performance within
the meaning of Federal Securities laws that are subject to certain risks and
uncertainties and involve factors that may cause actual results to differ
materially from those projected or suggested. Factors that could cause actual
results to differ include, but are not limited to, the ability of The Orchard to
distribute certain products, videos and films and provide certain marketing and
other services. Undue reliance should not be placed on such forward-looking
statements as they speak only as of the date hereof, and The Orchard undertakes
no obligation to update these statements to reflect subsequent events or
circumstances except as may be required by law. Additional factors that could
cause actual results to differ materially from those projected or suggested in
any forward-looking statements are contained in The Orchard's most recent
periodic reports on Form 10-K and Form 10-Q that are filed with the Securities
and Exchange Commission.
Cornerstone PR
Ed James, 212-652-9295
ed@cornerstonepromotion.com
Copyright Business Wire 2009
