Casual Games Leader Delivers Latest Installment in Blockbuster Puzzle Game
Series with Its First iPhone-Native Title for the Mobile Market
SEATTLE, July 10 /PRNewswire/ -- PopCap Games, the leading developer and
publisher of casual games, today announced its Bejeweled 2 game for iPhone and
iPod touch will be available beginning today from the new Apple App Store.
Nearly five million users have already played the web app version of Bejeweled
since its debut last summer, and hundreds of millions more have played the PC,
online and console versions. Consumers have enjoyed more than six billion
hours of the Bejeweled franchise across more than a dozen platforms from iPods
to seatbacks on leading airlines.
"With the launch of Bejeweled 2 for iPhone, PopCap further strengthens its
relationship with Apple to support the world's most popular handheld devices,"
noted Andrew Stein, director of mobile platforms at PopCap. "We've developed
a winning strategy of taking our most popular, top-selling titles and
optimizing them specifically to take advantage of a range of next-generation
mobile devices like the iPhone. In launching PopCap's first iPhone-native
game, we continue to deliver the best mobile gaming content on any platform."
With Bejeweled 2 for iPhone, PopCap is bringing all the addictive gameplay
of the original in an iPhone-native version that has been fully optimized and
enhanced to support iPhone 2.0 software and iPhone 3G. The game will be
available for just $9.99 from Apple's App Store on iPhone and iPod touch or at
http://www.itunes.com/appstore/
Tuned specifically for the iPhone, Bejeweled 2 offers touch screen support
with intelligence to determine which gem a player meant to touch (select),
even when the player hasn't used precise finger strokes to "hit" the second
gem perfectly. Additionally, the game will use the accelerometer to detect
orientation and automatically shift between vertical and landscape modes
depending on how the user is holding the device.
PopCap's leadership role in mobile gaming is underscored by its growing
line-up of popular titles for the handheld market, including Chuzzle(TM)
Mobile, Bookworm(TM) Mobile and the upcoming Peggle(TM) Mobile -- the first
mobile games that PopCap developed and is distributing directly. Bejeweled and
Zuma(TM), two of PopCap's most popular games, have also been runaway successes
on game-capable iPods since their introduction on those devices last year.
Peggle, introduced for iPod in late 2007, has also enjoyed critical and
commercial success, and is the highest-rated game for iPod based on customer
rankings at iTunes.com.
About PopCap
PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of "casual games" -- fun, easy-to-learn, captivating computer games
that appeal to everyone from age 6 to 106. Based in Seattle, Washington,
PopCap was founded in 2000 and has a worldwide staff of over 200 people in
Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and
Shanghai. Its games have been downloaded more than 1 billion times by
consumers worldwide, and its flagship title, Bejeweled(R), has sold more than
10 million units across all platforms. Constantly acclaimed by consumers and
critics, PopCap's games are played on the Web, desktop computers, myriad
mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more),
popular game consoles (such as Xbox), and in-flight entertainment systems.
PopCap is the only casual games developer with leading market share across all
major sales channels, including Web portals, retail stores, mobile operators
and developers, and game device manufacturers.
The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.
SOURCE PopCap Games, Inc.
Garth Chouteau of PopCap Games, Inc., +1-415-602-8147, garth@popcap.com; or
Laurie Thornton of Radiate PR, +1-650-654-2660, laurie@radiatepr.com, for
PopCap Games, Inc.
