BALTIMORE, Nov. 11 /PRNewswire-FirstCall/ -- Sinclair Broadcast Group, Inc.
(Nasdaq: SBGI) announced that Rob Weisbord has been named Director of Digital
Interactive Marketing for Sinclair. The announcement was made by Steve Marks,
Chief Operating Officer of Sinclair's television group.
In making the announcement, Mr. Marks said, "We are pleased to have Rob lead
the Company into the digital interactive marketing age. When you combine
Rob's television background with his sales experience and understanding of new
media, you get someone who is perfect in helping us to launch our new 3 Screen
strategy."
"Broadcast television remains the undisputed mass audience delivery platform,"
commented Rob Weisbord. "There are many ways in which we can leverage
television's reach and audience share with other content distributors. I look
forward to building customer solutions utilizing our 3 Screen Approach
integrating television, Internet and cell phones."
Mr. Weisbord began his broadcasting career in the radio industry with Family
Group Broadcasting in 1985. He then made the switch to the television
industry in 1989 when he went to work for New World Communication's television
property WTVT-TV in Tampa, Fl. Mr. Weisbord joined Sinclair Broadcast Group
in 1997 and has since served in various positions including Director of Sales
and General Manager for the Company's Las Vegas duopoly of KVMY-TV and
KVCW-TV, and subsequently as Regional Group Manager. For the past two years,
he has split his time between his Group Manager responsibilities and assisting
the Company on the integration of digital marketing with a 3 Screen Approach
to Customer Solutions.
Sinclair Broadcast Group, Inc., one of the largest and most diversified
television broadcasting companies, owns and operates, programs or provides
sales services to 58 television stations in 35 markets. Sinclair's television
group is affiliated with all major networks and reaches approximately 22% of
all U.S. television households. For more information, please visit Sinclair's
website at www.sbgi.net.
SOURCE Sinclair Broadcast Group, Inc.
Steve Marks, COO of Sinclair Broadcast Group, Inc., +1-813-886-9882
