Cheryl F. McCants Joins National Urban League as Senior Vice President of
Marketing and Communications
NEW YORK, Feb. 19 /PRNewswire/ -- Cheryl F. McCants has been appointed to
Senior Vice President of Marketing and Communications for the National Urban
League. She will be responsible for creating and implementing the League's
marketing, communications and interactive strategy as well as solidifying its
brand identity nationwide.
"Cheryl is a recognized leader in the industry and brings a wealth of
knowledge and experience to the Urban League movement," said Marc Morial,
President and CEO of the National Urban League. "We are proud to welcome
someone with her talent and strategic excellence in communications, marketing
and branding."
An award-winning marketing and communications professional with more than
20 years of experience, McCants joins the League after serving as Vice
President of Marketing and Brand Management for Girl Scouts of the USA.
There, she was responsible for developing and executing national marketing and
communications strategies to support local councils and headquarters staff
with an emphasis on the Hispanic, African American and Asian American markets.
Prior to that, McCants was Founder and President of Impact Consulting
Enterprises, where she worked with the Ms. Foundation for Women to develop a
comprehensive communications plan for Take Our Daughters And Sons To Work(R),
a national educational initiative. She also served as a key architect in the
re-launch of the Converse footwear brand and in the development of a strategic
communications plan for Ashley Stewart to open more than 200 stores over a
five-year period. Her other experience includes Global Corporate
Responsibility Manager and Director of Communications for the Jordan Brand for
Nike, Inc., as well as several marketing, public relations, operations and
communications roles within AT&T.
McCants received a Master's of Science degree from The Columbia University
Graduate School of Journalism, and also holds a Master's of Arts degree in
Project Management from George Washington University. She also holds two
bachelor's degrees in Business Economics and Organizational Behavior and
Management from Brown University.
About the National Urban League
The National Urban League (www.nul.org) established in 1910, is the
nation's oldest and largest community-based movement devoted to empowering
African Americans to enter the economic and social mainstream. Today, the
National Urban League, headquartered in New York City, spearheads the non-
partisan efforts of its local affiliates. There are over 100 local affiliates
of the National Urban League located in 365 states and the District of
Columbia providing direct services to more than 2 million people nationwide
through programs, advocacy and research.
Contact: Kimberlee Bradshaw
212-885-0506
or Adrien Seybert
212-558-5315
SOURCE National Urban League
Kimberlee Bradshaw, +1-212-885-0506, or Adrien Seybert, +1-212-558-5315, both
for National Urban League
