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Skinny Nutritional Corporation StrengthensDistribution Network with the Addition of Davis Beverage Group

Tue Nov 10, 2009 10:28am EST
BALA CYNWYD, Pa.--(Business Wire)--
Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and a leader
in the zero-calorie enhanced water category, announced today that it has entered
into a distribution agreement with Bethlehem-based Davis Beverage Group. Davis
Beverage Group currently distributes national brands such as 7 UP®, Sunkist®,
Canada Dry Ginger Ale®, Snapple®, Nantucket Nectars®, and Welch`s® among others.


As a result of this agreement, Skinny Water`szero-calorie enhanced beverages
will be distributed by Davis Beverage Group in a territory extending from
Montgomery County, Pa. to State College (Pa.), including Central and Western
Pennsylvania, and areas of Northern New Jersey. The addition of Davis Beverage
Group accelerates and solidifies Skinny Nutritional Corp.`s expansion effort in
these areas. 

Ron Wilson, President and CEO of Skinny Nutritional Corp., stated, "We are
focused on strategic distribution agreements with quality distributors. This
agreement will strengthen Skinny Water`s distribution, targeting grocery,
convenience, and drug stores, gyms, salons, spas, as well as support Skinny
Water`s current retail sales with Acme, Foodtown, Giant, Redner`s, Shop n Bag,
Shop Rite, Thriftway, Walgreens, and Wegmans. Davis Beverage service thousands
of distribution points, has a strong supermarket chain presence, and a deep
commitment to "up and down the street" business." 

The Skinny Water® lineup features six great-tasting flavors, including Acai
Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit
Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin
(XXX-Detox), and Orange Cranberry Tangerine (Wake Up). Every bottle of Skinny
Water® has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no
preservatives, with all natural colors and flavors. 

ABOUT SKINNY NUTRITIONAL CORP.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of
Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative
enhanced water. Skinny Water comes in six great tasting flavors that include
Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry
Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit. Skinny
Nutritional Corp. also expects to launch additional branded products, including
Skinny Tea®, and other Skinny branded beverages. For more information, visit
www.SkinnyWater.com. 

ABOUT DAVIS BEVERAGE GROUP

With over 200 employees and being in the beverage distribution business since
1943, Davis Beverage Group continues this tradition with excellent customer
service, thousands of distribution points, a strong chain presence, and a deep
commitment to "up and down the street" business. 

SAFE HARBOR STATEMENT

This news release contains forward-looking statements as defined by the Private
Securities Litigation Reform Act of 1995. Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future events or
performance and underlying assumptions and other statements, which are other
than statements of historical facts. When used in this release, the words
"believe," "anticipate," "think," "intend," "plan," "will be," "expect," and
similar expressions identify such forward-looking statements. These statements
are subject to uncertainties and risks including, but not limited to, risks set
forth in documents filed by the Company from time to time with the Securities
and Exchange Commission. All such forward-looking statements, whether written or
oral, and whether made by, or on behalf of, the Company, are expressly qualified
by these cautionary statements and any other cautionary statements which may
accompany the forward-looking statements. In addition, the Company disclaims any
obligation to update any forward-looking statements to reflect events or
circumstances after the date hereof.

Skinny Nutritional Corp.
Don McDonald, CFO
610-784-2000 ext. 103
Don@SkinnyCo.com

Copyright Business Wire 2009



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