First-ever plus-size collection of fashion T-shirts for The Samburu Project,
helping the people of Kenya gain improved access to safe drinking water
LOS ANGELES, April 9 /PRNewswire/ -- Taking a humanitarian approach to fashion
and design, fashion retailer Torrid and hip design studio Mighty Fine partner
to unveil new product under Mighty Fine's juniors' label, DOE. A
limited-edition knit top collection will raise awareness and funds to help
address the water crisis in Samburu, Kenya, through local nonprofit The
Samburu Project. Dedicated to providing clean drinking water and community
empowerment to the families of the Samburu District, The Samburu Project has
changed the lives of more than 20,000 men, women and children since it began
drilling wells in 2006. By forming this exciting new partnership with Torrid,
Mighty Fine hopes to continue the work it started with The Samburu Project
while broadening its reach to include the plus-size market.
The Samburu Project is a nonprofit 501(c) (3) organization that collaborates
with communities in developing countries to enhance people's daily lives by
addressing one of their most immediate and basic needs: access to clean
drinking water. The nonprofit began its work in the Wamba area of the Samburu
District, drilling wells that could be easily maintained and sustained by the
community. Former Paramount Television executive Kristen Kosinski conceived
The Samburu Project while traveling through Kenya and working with women's
groups from the Samburu Tribe in 2005. Mighty Fine began its support of The
Samburu Project with its first capsule collection, receiving extensive retail
support from a plethora of boutiques, specialty stores and better department
stores nationwide.
Kosinski is thrilled to celebrate Torrid's new retail collaboration, saying,
"Through Mighty Fine's expansion of [its] Samburu Project collection [to]
Torrid stores nationwide, we are allowing even more consumers an opportunity
to get involved and support the cause. I couldn't be more pleased with
Torrid's offering of styles and Mighty Fine's ability to capture the essence
of The Samburu Project through [its] DOE line."
Celebrity support has also been strong: Beyonce, Jessica Alba and Kristen Bell
have all been spotted rocking knit tops from The Samburu Project collection.
And soon women size 12 and up will also be able to show their support for the
cause as Torrid joins Mighty Fine to bring The Samburu Project even more
exposure.
We look forward to your continued support as we grow awareness for The Samburu
Project collection and expand its consumer reach with the new Torrid
collection, launching in April 2009. Additional information, celebrity images,
samples or an interview with Samburu Project founder Kristen Kosinski
available upon request.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090409/LA97371)
About Torrid
Torrid, the second division of national retailer Hot Topic, Inc., provides
size 12+ fashion-forward apparel and accessories targeting young women
principally between the ages of 15 and 29. As of March 2009, Torrid operates
160 stores and an Internet store: http://www.torrid.com.
About Mighty Fine
A trio of entrepreneurs joined forces in 1992 to create Mighty Fine -- a
company that would soon change the face of fashion. Guy Brand, Stacy Kitchin
and Patty Timsawat have grown the Los Angeles-based company from a
progressive, yet underground t-shirt line to an internationally recognized
fashion force and brand innovator. With an extensive network of retail
partners, including hip boutiques, specialty, better department & department
retailers, Mighty Fine is the creator and licensor of memorable characters
including French Kitty, Ruby Gloom as well as the brainchild behind the brands
Doe and Disney Couture. www.mightyfineinc.com
SOURCE Torrid
Delia Douglas of Torrid, +1-626-839-4681, ext. 2159, +1-310-613-7005,
ddouglas@torrid.com
