AccuStream Research: UGV at 22 Billion Views in '07; Semi-Pro, Brand Partner Content Key Growth Drivers
SALINAS, Calif.--(Business Wire)--User Generated Video (UGV) scored 22 billion views in 2007, up 70%
over 2006, according to a published market report from AccuStream
iMedia Research.
The report, UGV 2005 - 2008: Mania Meets Mainstream, contains
extensive UGV library usage trends by month, year, content category,
site and brand.
The report's detailed analytics features AOLUncut,
Broadcaster.com, Crackle.com, Ebaumsworld, LiveDigital, Metacafe,
MySpace TV, Revver.com, Vsocial.com, VEOH.com, Yahoo Video and
YouTube, among others.
The report scrutinizes UGV library management, and how it is
crucial to maintaining brand entertainment value. Almost 20% of total
views generated in 2007 were delivered by videos published in 2006 or
before.
"With few exceptions, UGV sites large and small deftly rotated
previously released videos into featured areas, introducing them to
new audiences, re-introducing them to buffs, helping sustain forward
view momentum while curating the latest library videos," explained
Paul A. Palumbo, research director at AccuStream.
Yahoo Video was one of the exceptions, opting to focus almost
exclusively on videos published in 2007.
Analysis of UGV sites highlights similarities and differences in
expanding or evolving content category strategies, and pinpoints
numerous publishing modifications taking place throughout the year.
Comedy, funny, music, entertainment and weird are popular categories
on UGV sites.
There is a growing presence, however, of both semi-professional
and professional content inside UGV environments. The report concludes
YouTube partner channels accounted for 10.6% of cumulative site views
generated over the past year.
Semi professional content grabbed a 47.5% total share on MySpace
TV, and the Screen Bites category on Crackle.com generated a 17.5%
cumulative share of total views.
More refined analysis reveals average views per video of 10,695 in
2007. Crackle.com led the UGV group, averaging 216,596 per video,
accelerated by its re-organization in 2007, emphasizing category
expansion and more professional content.
Casting out to the entire market segment, there were a total of
1.68 million non exclusive videos added to UGV libraries in 2007 (net
of removed, retired videos) that generated views, became part of
library rotation and were accessible to users, averaging 9,538 views
each.
AccuStream iMedia Research (http://www.accustreamresearch.com)
publishes extensive research on Internet streaming media, audio and
video advertising, subscription media, CDN, UGV and download media.
AccuStream iMedia Research
Paul A. Palumbo, 831-757-2556
ppalumbo@accustreamresearch.com
Copyright Business Wire 2008
