DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/3f27b1/high_potential_mar) has
announced the addition of the "High Potential Market for Ultrasound in
Veterinary Practices in Italy" report to their offering.
This is the most comprehensive European market report assessing the market
potential for imaging equipment in Veterinary practices. The report enables a
thorough understanding of the overall size of the veterinary imaging market
including the level of digitalization and the potential for future imaging
installations. It enables to forecast own sales potential at segment level
(small medium large practices, companion animals, production animals, horses)
and to direct sales forces to the most attractive segments. The research does
not only show supplier shares but also distributor shares in order to support
optimizing of sales channels. Furthermore the report informs about most often
used information sources: how do vets inform themselves about imaging product to
optimize marketing costs. Finally the research investigates available budgets,
how much money do veterinarians want to spend and the optimal product bundles to
support price/product policy.
dii is an international marketing consulting company entirely specialized in
healthcare markets providing market information and support to strategic market
decisions. In cooperation with key industry a European Veterinary Imaging Market
Assessment has been realized in 2008 with the objective to investigate the
potential for imaging installations in Veterinary Practices. A two step approach
has been chosen:
* Step 1: randomized approach of veterinarians to collect data on market
structure and segmentation, availability of imaging equipment, reasons for no
imaging, level of digitalization, investment plans. Sample at 95% confidence
level and 5% confidence interval
* Step 2: only practices with imaging installations or investment plans were
selected to investigate: supplier, age, lifespan of equipment, # of
examinations, preferred product bundle, supplier selection criteria, motivation
for digitalization, information sources and purchasing channels, budget
availability, sample of minimum 100 practices in large countries. All data is
presented in Excel and Word. Excel addresses all quantitative questions at
segment level, including all volume projection scenarios and statistical detail,
Word presents the key data and provides an interpretation of general business
implications
Some Key Topics Covered Include:
* Universe and Sample Composition
* Overview: Installed Base - US, X-ray, Installations
* Overview: Market Potential: Ultrasound, X-ray, PACS, PMS
* Veterinarians in Private Practice, # and % of Veterinary Practices
* Vets, Examination Rooms and Animal Patients per Institution by Segment
* Animals Undergoing Imaging Examinations per Institution by Segment,
* Investment Plans per Type of System by Segment, # of Institutions
* Investment Plans per Type of Imaging System by Segment, % of Institutions
* Investment Potential in Ultrasound, # and % of Institutions
* Investment Plan Details - US, # and % of Institutions
* Replacement Potential - US, # and % of Institutions
* Investment Plans, Replacement Potential, Investment Trend for 2009 to 2011
* Market Development - Installed Base, Investment Plans & Trends
* Imaging Examinations per Year by Type and Segment, Mean # and %
* Trends in Imaging Examination Numbers by Segment, % of Institutions
* Target Components of Imaging Equipment by Segment, # and % of Institutions
* Target Components of Imaging Equipment (Total), % of Institutions
* Preference for Product & Service Bundling by Segment, % of Institutions
* Supplier Selection Criteria by Segment, % of Institutions
* Information Sources by Segment, % of Institutions
* Supply Chain by Segment, % of Institutions
* Perceived Leading Vendors by Segment, % of Responses
* Finance Model by Segment, % of Institutions
* Finance Model (Total), % of Institutions
* Refinancing by Examination Charges by Segment,
* Turnover from US and X-ray Examinations
For more information visit
http://www.researchandmarkets.com/research/3f27b1/high_potential_mar.
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
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