DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c8b1ac/20072008_sports_n)
has announced the addition of the "2007-2008 Sports Nutrition Weight
Loss Report" report to their offering.
Sports nutrition companies once faced the stark reality that their
historical base of products were designed for, and fundamentally
appealed to, a small minority of the population. Weight-loss companies
came to a similar conclusion and low-carb companies ultimately
realized that their products were more a niche or a seasonal fad than
firmly latched on to the American psyche. Energy drinks may be heading
in the same direction with teens, but this is not yet clear.
The central challenge in the SNWL market is to move away from fad
marketing and build a larger base of loyal customers. Education must
be an important component. Messages and products must be more about
long-term nutrition and health than just about short-term weight loss.
Weight-loss companies that depend on products must face the fact that
weight-conscious Americans will increasingly embrace more active
lifestyles, eat better foods and demand the benefits of weight-loss
and nutrition science in more than just one product, whether it be
pills, meal replacements or low-carb foods. Companies must provide
consumers with an expanding variety of forms in pills, drinks, foods
and educational materials to link to their desired lifestyle if they
are to retain them as loyal, lifelong customers.
There is little doubt that Americans desire healthier lifestyles
and healthcare. Demographic trends only confirm and enhance this
demand. In 2006, the sports nutrition and weight-loss sector was
healing its wounded, with all but the low-carb category delivering
healthy growth. Growth will continue at rates above inflation and
billions of dollars in new sales await new product and company
launches. Specialty products for sports nutrition and weight loss
therefore face a market demand profile of considerable scope and vast
potential for the foreseeable future.
This new 341-page 2007-2008 Sports Nutrition & Weight Loss Report
Industry Report provides the most comprehensive analysis of the
$18.2-billion U.S. sports nutrition and weight loss(SNWL) categories.
This report reviews the most dynamic segments of the nutrition
industry -- and also perhaps of the broader food and pharmaceuticals
industries.
-Report presents data and analysis of the 6 SNWL categories:
Sports/Energy Beverages, Weight loss pills, Sports Nutrition
Supplements, Nutrition Bars, Weight Loss Meal Replacement supplements,
& Low-Carb Foods. All are analyzed in a comprehensive products,
companies and channels style.
-Historical Data from 1997-2006 & forecasts from 2007-2013 in all
product categories across all sales channels
-Mergers & acquisitions in the sports nutrition & weight loss
market space
-Analysis on nutrition bars and their first positive market growth
in 4 years
-Overviews on changing market share in weight-loss pills and
liquid meal replacements
-Updates on the exploding Sports & Energy drink market
Key Topics Covered:
1.TABLE OF CONTENTS
2.EXECUTIVE SUMMARY
3.MARKET DATA & OVERVIEW
4.PRODUCTS
5.SALES CHANNELS & DISTRIBUTION
6.SNWL RAW MATERIAL & INGREDIENT SUPPLY
7.COMPANY PROFILES
Companies Mentioned:
ABBOTT LABS
ALMASED
APEX FITNESS
AST SPORTS SCIENCE
ATKINS NUTRITIONALS
BASIC RESEARCH
BDIMARKETING
BETASTATIN NUTRITIONAL RESEARCH
BIOPLEX NUTRITION
BIOTEST LABORATORIES
BODYONICS
BRICKER LABS
BSN
BUMBLE BAR
CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET)
CHAMPION NUTRITION
CHATTEM (DEXATRIM NATURAL)
CHEF JAY'S (TRI-O-PLEX)
CLIF BAR
COCA-COLA
COLORADO BAKING COMPANY (PEAK BAR)
COUNTRY LIFE (BIOCHEM)
CYBERGENICS
CYTODYNE TECHNOLOGIES (XENADRINE)
CYTOSPORT
DA VINCI'S GOURMET
DEBOER
DELICIOUSLY SLIM (BENSALEM NATURALS)
ECLIPSE
ERGOPHARM
EXPERT FOODS
FIZOGEN PRECISION TECHNOLOGIES
FOREVER LIVING
GLENNYS SLIM
GNC PERFORMANCE
GOEN GROUP (TRIMSPA, NUTRAMERICA)
GRAM'S GOURMET
HANSEN'S
HEALTH&NUTRITION SYSTEMS (CARB CUTTER, THIN TABS, ACUTRIM NATURAL)
HERBALIFE
HOBARAMA (BAWLS GUARANA)
HOLLYWOOD MIRACLE DIET (48 HOUR DIET)
ISATORI GLOBAL TECHNOLOGIES
ISS RESEARCH
JOSEPH'S
KAIZEN NUTRITION
KELLOGG
KRAFT FOODS
LA NOUBA
LA TORTILLA
LABRADA BODYBUILDING NUTRITION
LOGIC NUTRITION
MARS (SNICKERSMARATHON)
MAX MUSCLE
MAXIMUM HUMAN PERFORMANCE
MDLABS
MEDICAL RESEARCH INSTITUTE
METABOLIC NUTRITION
METABOLIC RESPONSEMODIFIERS
METABOLIC TECHNOLOGIES
MLO PRODUCTS
MOLECULAR NUTRITION
MONARCH
MOUNTAIN BREAD
MUSCLE LINK
MUSCLE MARKETING USA
IOVATE
NATROL
NATURADE
NATURE'S BEST
NBTY
NESTLE
NEXT PROTEINS INTERNATIONAL
NOVARTIS
NUTREX RESEARCH
NUTRITIONAL TECHNOLOGIES
NVE PHARMACEUTICAL
OLYMPIAN LABS
OPTIMUM NUTRITION
PATENTHEALTH
PEPSI
PHARMAGENX
PREMIER NUTRITION
PRIME HEALTH SUPPLEMENTS (THINK!)
PROMATRIX
RED BULL
RIPFAST
ROCKSTAR
ROSS CHOCOLATES
SCHWARTZ LABORATORIES
SCIFIT
SCITEC NUTRITION
PROMAX NUTRITION
STEEL'S GOURMET
SYNTRAX (SI03)
THERMO-LIFE INTERNATIONAL
IDEASPHERE(FORMERLY TWINLAB CORPORATION)
ULTIMATE NUTRITION
UNILEVER (SLIMFAST)
UNIVERSAL NUTRITION CORP
VHT BODY
WALDEN FARMS
WEIDER NUTRITION INTERNATIONAL
WINDMILL CONSUMER (VITAQUEST, GARDEN STATE NUTRITION, CELEMARK)
WINDOW ROCK (CORTISLIM)
YAMATE CHOCOLATIER
For more information visit
http://www.researchandmarkets.com/research/c8b1ac/20072008_sports_n
Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com
Copyright Business Wire 2008
