Former VP of ESPN Digital Media Sales and Marketing Heads Division
SANTA MONICA, Calif., Jan. 7 /PRNewswire/ -- GSN announced today the
appointment of John Zaccario as Senior Vice President of Advertising Sales.
Zaccario will oversee advertising sales for all of GSN's media assets,
including its 66-million subscriber television network and its online games
portal, GSN.com. Zaccario joins the company after serving three years as
ESPN's Vice President, Digital Media Sales and Marketing.
Based out of the company's New York offices, Zaccario will report to David
Goldhill, President and Chief Executive Officer of GSN. Zaccario will be
charged with connecting commercial brands to GSN's content across all
platforms, including online, broadband, telecast and wireless applications.
His immediate duties include supervising the ad sales strategies for the TV
network's 2009 upfront season as well as its original interactive properties.
"John's experience and understanding of both traditional television and
digital platform advertising sales will be critical to GSN's success as we
focus on creating cross-platform opportunities for our sponsors and partners,"
commented Goldhill. "At GSN, I expect John will build upon his excellent
track-record in developing new ways by which we can better serve our
advertisers' needs."
On his appointment, Zaccario said: "GSN's unique position in the
television and online game-spaces presents significant opportunities to
provide advertisers access to a passionate, growing audience. I am thrilled to
be here at GSN and eagerly look forward to working with the ad sales team to
maximize the impact of our content across all platforms."
As Vice President, Digital Media Sales and Marketing for ESPN, Zaccario
oversaw the sales and marketing efforts for ESPN.com, ESPN 360, Wireless,
Interactive Television and Podcasts as well as ABC Sports. As a result of his
leadership, ESPN's digital media sales experienced unprecedented growth
throughout his tenure. Prior to his promotion in 2005, Zaccario served as the
company's Vice President, Emerging Media Sales, and Director of Customer
Marketing. While there, he was in charge of not only the sales efforts
associated with the launch of ESPN HD and ESPN's Videogame division, but also
the development and sales of cross-platform marketing programs to some of the
company's largest clients.
Before joining ESPN, Zaccario held advertising sales posts at ABC
Entertainment, ABC News, Raycom Sports and Katz Television, where he created a
new department within the company to specifically handle syndication sales. He
currently resides in Stamford, CT and earned his bachelor of arts degree in
political science from Colgate University.
GSN is an industry-leading, game content provider distributing competition
programming through its 66-million subscriber cable television network and its
casual and skill-based online games portal, GSN.com. As the premier television
network for games, GSN produces some of the most popular original casino and
game show series on TV today. GSN.com features all types of game play: flash
games for fun, skill cash game tournaments and free downloadable games. GSN is
distributed throughout the U.S. and Canada by all major cable operators,
satellite providers and telcos. The company is jointly owned by Sony Pictures
Entertainment and Liberty Media Corporation. For further information, visit
GSN's press website at http://www.corp.gsn.com.
SOURCE GSN
Cindy Ronzoni of GSN, +1-310-255-6933, cronzoni@gsn.com
