UNIONDALE, N.Y.--(Business Wire)--
Yellow Book USA announced today the launch of a completely
redesigned Yellowbook.com. Unveiled Friday, the new yellowbook.com is
powered by a simple easy-to-use consumer interface designed to enhance
the overall user experience and return even greater relevancy in
search results.
The redesign incorporates Microsoft Virtual Earth's highly
interactive maps with high-resolution satellite and aerial images,
up-to-date location information and driving directions. Also included
are new predictive drop down boxes to expedite visitors' searches and
a layout that places most advertisers above the fold, providing users
a quick view of search results.
The announcement follows the release of comScore's "2007 U.S.
Internet Year in Review" in late January which ranked the Yellow Book
Network as the 5th top gaining internet property in the U.S. The
impressive results reflect triple-digit December year over year
increases in both unique visitors - 137% - and visitation - 207% - to
yellowbook.com sites.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and
online yellow pages directories nationwide. Founded in 1930, Yellow
Book published nearly 1,000 printed directory editions in its 2007
fiscal year with a circulation of approximately 123 million. The
company's online directory, yellowbook.com, reaches millions of users
via computers and mobile phones through organic web searches and
through Yellow Book's network of partner sites. The company's humorous
advertising campaigns have made Yellow Book one of the nation's most
recognized brands. Yellow Book has approximately 6,000 sales
employees, one of the largest media sales forces in the U.S. Over the
past decade Yellow Book has made over 50 acquisitions and now operates
in 47 states, plus the District of Columbia. Visit the company's
website at www.yellowbook.com.
Product and service names mentioned herein are the trademarks of
their respective owners.
Media:
Sloane & Company
John Hartz, 212-446-1872
jhartz@sloanepr.com
Copyright Business Wire 2008
