IRVINE, CA, Jan 08 (MARKET WIRE) --
According to the newly published report, "Why Search Matters to Local
Business" from WebVisible, Inc., search engines such as Google, Yahoo!, MSN, and
Ask have become consumer's most widely used source to find a local business from
which to buy.
In a survey conducted by WebVisible and Nielsen//NetRatings, 2,000
Internetusers were asked how they find and interact with advertising. Search
engines are
used by 73% of consumers when seeking local products and services -- more
than any other media type. By comparison, traditional advertising sources are
becoming used less frequently. According to the report, usage is as follows:
-- Internet search engines 73%
-- Yellow pages telephone directories 65%
-- Internet yellow pages 50%
-- Local newspapers 44%
-- White pages telephone directories 33%
-- Television 29%
-- Direct mail 20%
-- Consumer review Web sites 18%
-- Radio 15%
In addition, the report reveals the role of the Internet in shaping
theinformation and advertising that consumers want to see, examine where they go
to find it, and how they use it to make purchasing decisions. A free copy of
the report can be requested here: http://www.webvisible.com/smtb.asp or by
contacting dreeve@webvisible.com.
About WebVisible, Inc.
WebVisible is the leading, international name in local interactive
advertising and
recipient of the 2007 Emerging Software Company of the Year award by the
Technology Council of Southern California.
Our business philosophy is that local business owners are too busy minding
their
stores to successfully navigate the complexities of creating, buying and
managing their own online advertising, whether search engine marketing, banner
ads,
or other Internet marketing products designed to grow their businesses.
WebVisible solves this problem by offering turn-key, fully managed solutions
that deliver a high return on investment with predictable pricing and guaranteed
results.
WebVisible partners with a growing list of Fortune 500 & international
companies in the
yellow pages, newspaper, and online marketing industries. Visit
www.webvisible.com
for more info or call 949.502.5757.
Media Contacts
David Reeve
WebVisible
(949) 502-5766
Email Contact
WunderMarx Inc. for WebVisible
Manny Otiko
714-862-1112
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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