The CW, Macy's and Warner Bros. Television Group Partner for the ''One Tree Hill Casting Call'' to Offer the Ultimate Fan Weekend and a Walk-On Role
Hit Drama Series "One Tree Hill" Returns with Season Five Premiere
on January 8
LOS ANGELES--(Business Wire)--The CW, Macy's and the Warner Bros. Television Group are offering
eight passionate ONE TREE HILL fans the opportunity of a lifetime - a
chance to win a walk-on role and spend a star-filled weekend with the
cast in Wilmington, North Carolina, where the series is filmed. ONE
TREE HILL season five premieres on Tuesday, January 8 (8:00-10:00 p.m.
ET).
The "Ultimate Fan Weekend in Wilmington" promotion, which began
December 18 and continues through February 4, 2008, offers fans the
chance to spend time with the cast, see the show in production, attend
a charity event and appear in an episode. Fans can enter the contest
in one of two ways: by attending a regional casting call at seven
Macy's stores nationwide or by uploading an audition video at
www.cwtv.com/macys. In addition, ONE TREE HILL cast members will be
signing autographs at the following Macy's locations on Saturday,
January 19 from 2:00-4:00 p.m. (local time):
-- Macy's Herald Square - New York City (cast members Sophia Bush
and Daphne Zuniga)(1)
-- Macy's Aventura - Aventura, FL (cast member Hilarie Burton)
-- Macy's Union Square - San Francisco, CA (cast member James
Lafferty)
-- Macy's Lenox Square - Atlanta, GA (cast member Antwon Tanner)
-- Macy's State Street - Chicago, IL (cast member Lee Norris)
-- Macy's Downtown Seattle - Seattle, WA (cast member Bethany Joy
Galeotti)
-- Macy's Easton Town Center - Columbus, OH (series creator Mark
Schwahn and cast member Michaela McManus)
(1) These are the scheduled cast members but circumstances may
result in a change as to the cast member participating at a particular
location.
Full rules for this event are posted at www.cwtv.com/macys.
"Every year we identify a major partner that, like our show and
CW, appeals to the same young demographic that we have in common,"
says "One Tree Hill" executive producer Joe Davola. "This year we are
proud that Macy's has come on board and embraced our total fan
experience. With the unprecedented response to the fast-forwards on
cwtv.com, all indications are that this will be our most successful
marketing/integration relationship," says Davola.
"Macy's is the fashion destination for millions of 'One Tree Hill'
fans around the country," said Peter Sachse, president, Macy's
Corporate Marketing. "The show is an undeniable hit with a large
following and a lot of momentum, and we offer the stage for a true fan
experience in an interactive format that blurs the boundaries of
fashion, media and pop culture. The casting call events and celebrity
appearances are sure to draw crowds and excitement to our stores, and
we are delighted to partner with 'One Tree Hill' to offer our
customers this once-in-a-lifetime opportunity."
ONE TREE HILL's fifth season will be unprecedented when the show
leaps forward four years. Season four ended as the young characters
graduated high school and season five begins post-college, four years
later. Fans are able to get a sneak peek at what their favorite
characters have been up to by visiting www.cwtv.com/fastforward, which
offers cast/producer commentary and exclusive clips of the new season.
The fast-forward series has been viewed over two million times since
it launched on November 5, 2007.
ONE TREE HILL, which airs on Tuesdays (9:00-10:00 p.m. ET), has
often offered its fans unique opportunities to interact with its
characters and their storylines outside of traditional television
viewing, including the "One Tree Hill Concert Tour" in 2005 and "Road
Trip to Honey Grove, Texas" in 2007. The series was created by Mark
Schwahn and is executive produced by Schwahn, Joe Davola, Greg Prange,
Mike Tollin and Brian Robbins. ONE TREE HILL is a Tollin/Robbins
Production in association with Warner Bros. Television.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at more than 800
locations in 45 states, the District of Columbia, Puerto Rico and
Guam. Offering distinctive assortments including exclusive fashion and
home brands, Macy's stores are operated by seven regionally based
retail divisions - Macy's East, Macy's Florida, Macy's Midwest, Macy's
North, Macy's Northwest, Macy's South, and Macy's West - and an online
store at macys.com. For Macy's media materials, please visit our
online pressroom at www.macys.com/pressroom.
Macy's Corporate Marketing
Holly Thomas, 646-429-5250
holly.thomas@macys.com
OR
The CW Network
Jeff Tobler, 818-977-3719
Jeff.Tobler@cwtv.com
OR
Warner Bros. Television
Susan Kesser, 818-954-7608
Susan.Kesser@WarnerBros.com
Copyright Business Wire 2008
