SHELTON, CT, Nov 10 (MARKET WIRE) --
Credit Union Strategy & Performance has applied for business publication
membership in BPA Worldwide. The magazine is published by Callahan &
Associates (Washington, DC).
BPA Worldwide will track circulation for Credit Union Strategy &
Performance based on business/distribution, demographics and geographic
coverage. The magazine will have 12 months to complete its initial
circulation audit.
"The strong growth of Credit Union Strategy & Performance has made it a
perfect time to apply for membership with BPA Worldwide," said Website
Marketing Coordinator Amy Eblacker. "Our firm commitment to our
recipients and advertisers will be enhanced by our future membership in
BPA."
"We are pleased that Credit Union Strategy & Performance has applied for
membership in BPA Worldwide," said BPA president and CEO Glenn Hansen.
"We applaud the publisher for providing advertisers and prospects with
the solid assurance of an independent circulation audit conducted
according to our world-respected, uncompromising standards. With a BPA
audit, media buyers can be confident that circulation claims are
accurate, and that they have the verified data that they need to assess a
publication's effectiveness in serving its market."
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The preceding is an American Business Media Editorial Exclusive
issued via Marketwire. Neither the ABM nor Marketwire are responsible for
the content of the preceding document.
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information providers, delivering business intelligence to industry
professionals worldwide, including Madison Avenue, Wall Street and the
Beltway. Its 300 plus member companies reach an audience of more than 100
million professionals and represent nearly 6,000 print and online titles
and over 1,000 trade shows, with well over $26 billion in annual revenues.
For more information, please contact:
Glenn Schutz
203-447-2873
gschutz@bpaww.com
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