DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/fe0565/the_global_economi) has
announced the addition of the "The Global Economic Crisis and Impact on the
Australian Utilities Consumer" report to their offering.
This brief examines consumers reactions to the recession, in particular how
Australians are re-evaluating their spending patterns and becoming more
value-conscious. In the utility market, we examine the extent to which consumers
have struggled to pay their utility bills, have looked to reduce energy spend,
or considered switching supplier since the global financial crisis began.
Scope:
* Analysis of large-scale surveys of Australian households covering the general
impact of the recession and specific changes to their utility use
* Insight on consumer reactions to the global financial crisis in terms of bill
payment, energy reduction and review of their current energy supplier
Highlights of this title:
* Australian consumers have become increasingly price and value conscious
following the global economic downturn. Brand loyalties are under increasing
threat as shoppers, for example, increasingly embrace private label.
* The energy sector has been less affected by the recession as customers
generally see their utility as being relatively competitive. However, consumers
are almost twice as likely to look elsewhere for a supplier if they do not feel
their existing supplier provides a competitively-priced service relative to the
market as a whole.
* Consumers are keen to obtain value for money as well as receive immediate
benefits, seeking the latter through prompt payment discounts.
Key reasons to purchase this title:
* Identify the impact of the recession on Australian energy consumers abilities
to pay their bills
* Assess the likelihood of switching for power and gas consumers, and how the
recession has affected this
* Review methods being provided to customers to deliver more value for money
Key Topics Covered:
HOW HAS THE ECONOMIC DOWNTURN AFFECTED AUSTRALIAN CONSUMERS?
* Faced by a recession, consumer confidence has dwindled, but Australians remain
positive
* Australians believe their country is in a recession
* Lower consumer confidence is driving Australian consumers to reappraise their
consumption habits
* The economic downturn has, however, not had a tangible impact on the
lifestyles of the majority of Australian consumers
* Australians are generally content with their quality of life despite being
divided about the country's overall direction
AUSTRALIANS ARE RE-EVALUATING THEIR SPENDING PATTERNS AND BECOMING MORE PRICE
CONSCIOUS
* Amid the current economic fragility, many consumers are facing escalating
levels of debt, financial uncertainty, wealth investment uncertainty, job
insecurity and insecurities about the broader economic situation.
* Consumers are managing their finances more closely with one quarter struggling
to pay bills
* Fewer consumers, however, report problems paying their utility bills
* Australians are making greater efforts to save money
* Australian consumers have become increasingly price conscious following the
global economic downturn
* Consumers are being attracted by opportunities to get more value for money
For more information visit
http://www.researchandmarkets.com/research/fe0565/the_global_economi.
Source: Datamonitor
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Copyright Business Wire 2009
