Networked Insights` Data Analytics Technology Provides Analysis and Insights to
Drive Business Decisions
FRAMINGHAM, Mass. & MADISON, Wis.--(Business Wire)--
IDG helps filter out the noise of the social Web and provides actionable
insights with IDG Social Scouttm powered by Networked Insights. Using
proprietary analytics, IDG Social Scout tracks conversations around topics and
brands to measure sentiment and engagement over time. With insights from ongoing
analytics reports, IDG Strategic Marketing Services can help marketers develop
strategies and programs to respond to the dynamic trends and issues identified
on the Web.
"We licensed Networked Insights technology because its listening platform
delivers real-time insights to automatically identify relevant topics and
measure the intensity of the conversations to gain an understanding of what is
most important to a company`s prospects and customers," said Deidra Bodkin, vice
president, Client Services, IDG Strategic Marketing Services (SMS). "Brand
listening is a critical first step in understanding what is important to a
company`s marketplace," explained Bodkin, who leads the development of SMS
social media marketing offerings.
Customers of Networked Insights, a privately held company based in Madison, WI,
include P&G, Cisco, Kraft, Fox, and Starcom MediaVest. "Our thematic-discovery
technology uses both text modeling and pattern recognition to sift through the
noise of the social Web to find information most relevant to a marketer`s target
audiences and provide guidance on how to respond effectively," explained Dan
Neely, founder and CEO, Networked Insights. "In its position as the leading tech
media company, IDG is an important partner as we grow our media customer base."
The interest in and use of social media has increased significantly in the past
year. A recent survey by IDC's CMO Advisory Research unit found that online
communities or blogs attracted the most interest from IT buyers of any digital
offering including Webcasts or downloadable white papers. The same study found
that in an average month, the typical technology worker visited three times as
many communities and blogs as their business colleagues.
Looking to the future, research by IDG Connect uncovered a trend in which 43
percent of the buyers expect to increase their use of social networks in the
next two years.
On the marketing side, two-thirds of the respondents to another survey utilized
social media this year, a more than threefold increase compared to 2007.
According to the Association of National Advertisers and BtoB media research,
many of the social programs are being paid for with funds taken from traditional
media or other marketing communications budgets.
Last May, IDG led the tech media industry with the introduction of the first
social media marketing service, IDG Amplifytm advertising. With IDG Social
Scout, powered by Networked Insights, SMS launches the first in a series of
earnedmedia services that begin with brand listening and expand to strategic
communications planning, content development, social media marketing planning
and execution, and creative production and social media planning. "IDG Amplify
services are based on paid media while IDG Social Scout provides marketers with
the intelligence to take advantage of earned media in the social Web to heighten
engagement with prospects and influencers," said Matthew Yorke, president, IDG
Strategic Marketing Services. "We chose Networked Insights because it allows us
to both monitor the social Web and analyze data to provide clients with
strategic recommendations on which they can take action."
About International Data Group
International Data Group (IDG) is the world's leading technology media, events,
and research company. IDG`s online network includes more than 450 Web sites
spanning business technology, consumer technology, digital entertainment and
video games worldwide. IDG also publishes more than 300 magazines and
newspapers. Media brands are in more than 90 countries and include CIO, CSO,
Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World,
and PC World. The company`s lead-generation service, IDG Connect, matches
technology companies with an audience of engaged, high-quality IT professionals,
influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including
Macworld Conference & Expo, OpenSource World, E3, DEMO, Storage Networking
World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global
provider of IT market intelligence, advisory services, and events. Over 1,000
IDC analysts in more than 100 countries provide global, regional, and local
expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at
http://www.idg.com
About Networked Insights
Founded in 2006, Networked Insights provides social media analytics to help
businesses make better business decisions. The company`s social media listening
platform, SocialSense, delivers insight about content, consumer behavior, and
demographics. The company is based in Madison, WI., with offices in Chicago, New
York, and San Francisco. http://www.networkedinsights.com.
Editors: Networked Insights technology diagrams and photo of CEO Dan Neely are
available at http://networkedinsights.com/news/media.
All product and company names are trademarks of their respective companies.
IDG:
Howard Sholkin, 508-988-7696
howard_sholkin@idg.com
or
Networked Insights:
Jonathan Zarov, 608-237-1867
jonathan.zarov@networkedinsights.com
Copyright Business Wire 2009
