Manning Brothers 'Take Their Licks' in First-Ever Oreo Double Stuf Racing
League Competition
Dayton, Ohio Resident Dallas Davis Sr. and Teammate Dallas Davis Jr. Are The
League's Lucky Lickers And Take Home $10,000 Grand Prize
NEW ORLEANS, July 10 /PRNewswire-FirstCall/ -- Proud Oreo Double Stuf
Racing League founding members Peyton and Eli Manning closed out the inaugural
season of their "second sport" the same way it all started ... with a
"twist, lick and dunk." In the first-ever DSRL "Lick Race," the famous
football brothers lick raced with 10 finalist duos on their hometown turf in
New Orleans. Dallas Davis Sr. of Dayton, Ohio and Dallas Davis Jr. of Dayton,
Ohio completed the classic cookie and milk ritual fastest and took home the
$10,000 grand prize.
The national promotion was announced as part of the Oreo DSRL's official
launch in January 2008, when the Manning brothers invited friends and families
across the country to become members of the DSRL for a chance to lick with
them during the New Orleans finale competition. The 10 finalist pairs
conducted a "lick race" to see who could finish an Oreo Double Stuf cookie and
single glass of milk first. Football legend and father Archie Manning and
proud mother Olivia served as grand marshals for the competition, which took
place at the brothers' high school.
"An Oreo Double Stuf lick race is all in the spirit of having fun," said
Eli Manning. "My brother and I love seeing these groups of families and
friends come out to share in this excitement and we're thrilled that Oreo
asked us to be a part of this experience with them."
"Eli and I had a blast together in this famous twisting, licking and
dunking competition. We hope more Oreo lovers from all around the country
will join the league to make the next DSRL lick race even bigger and better,"
added Peyton.
About The DSRL Champions
Dallas Davis Sr., a 50 year-old man and Oreo lover from Dayton, Ohio
entered the competition by finding the contest online and was shocked he
actually won a chance to compete in the finals! Dallas Davis Sr. chose his son
Dallas Davis Jr. to be his racing partner in the "Lick Race" and the duo
trained hard knowing they had to lick other DSRL competitors at their own
game. They completed all five steps of the lick race before the other teams
in order to take home the DSRL title.
"It is not every day you get to compete on the Mannings' home turf, so my
son and I really focused our training on preparing for this big event," said
Davis Sr. "It was so much fun to be able to join the DSRL ourselves and even
more fun coming to New Orleans and competing!"
Twist, Lick and Dunk
The DSRL is a fun activity that anyone can enjoy. The only real
"equipment" needed is an Oreo Double Stuf cookie, a single glass of milk and
someone to compete against. To start the race, each person twists their
cookie open and licks off all the creme. Then, each person shows their cookie
to their opponent, dunks it, eats it and drinks the glass of milk. The first
to finish wins!
Timeless Tradition
With its "twisting, licking and dunking" ritual, "Oreo and Milk" is a
classic combination that has brought families and friends together for more
than 95 years. For more information on the Oreo Double Stuf Racing League and
to become an official member of the league, visit http://www.DSRL.com.
ABOUT KRAFT FOODS INC.
For more than a century, Kraft (http://www.kraft.com) has offered
delicious foods and beverages that fit the way consumers live. Today, we are
turning the brands that consumers have lived with for years into brands they
can't live without. Millions of times a day in more than 150 countries,
consumers reach for their favorite Kraft brands, including nine with revenues
exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer
meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and
crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU
biscuits. Kraft is one of the world's largest food and beverage companies
with annual revenues exceeding $37 billion, more than 100,000 employees and
more than 180 manufacturing and processing facilities globally. The company's
stock (NYSE: KFT) is listed on the Standard & Poor's 100 and 500 indexes as
well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.
SOURCE Kraft Foods
Russ Dyer, +1-312-988-2384, rdyer@webershandwick.com, for Kraft Foods, or
Laurie Guzzinati of Kraft Foods, +1-847-646-4538, cec@kraft.com
