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World Jewelry Outlet - a New Division of Hill Street Jewelers - Chooses Infopia to...

Mon Mar 31, 2008 12:02pm EDT
World Jewelry Outlet - a New Division of Hill Street Jewelers - Chooses
Infopia to Expand eCommerce

SALT LAKE CITY, March 31 /PRNewswire/ -- Infopia, the industry leader in
online, multi-channel selling solutions, announced today that Los Angeles-
based company Hill Street Jewelers expanded their online division with the
Infopia eCommerce platform. Hill Street Jewelers is currently the single
largest jewelry seller on eBay Live Auctions. They chose the Infopia eCommerce
platform to funnel all online selling channels onto a single online entity --
www.wjoutlet.com .
    For Hill Street Jewlers' online division, World Jewelry Outlet, the
Infopia Professional Services team design and built a new logo, listing
templates, as well as a conversion-optimized website that integrates with
other selling channels-creating a branded, powerful presence that will
ultimately help World Jewelry Outlet build a strong customer base.
    Since the website's launch, World Jewelry Outlet is on track to generate
over $1M in online sales within their first full year of operation. This is
additional revenue to their already successful eBay business.
    "I've used Infopia's eCommerce platform at other companies and know its
potential to rapidly grow a business," said Louis Palafoutas, Vice President
of Operations at World Jewelry Outlet. "That is exactly what Infopia's doing
for us at World Jewelry Outlet. By creating a powerful, branded presence,
Infopia has helped us develop a direct relationship with our customers."
    "A brick-and-mortar company needs to have the right eCommerce platform to
experience the same success online," said Bjorn Espenes, CEO of Infopia.
"Infopia gives merchants an eCommerce platform, as well as a business plan and
professional services to leverage best practices, to rapidly optimize and grow
online sales."
    About Infopia
    Infopia provides eCommerce software and services to help merchants grow
their online business. From inventory and order management, to exposing
products to more online buyers, to providing professional business services,
Infopia has the right tools to increase online revenues. Infopia is an award-
winning eCommerce solution company headquartered in Salt Lake City, Utah.
    About World Jewelry Outlet
    World Jewelry Outlet has 35 years of experience providing exceptional
value and selection on fine jewelry at a fraction of the price. Their
customers have been more than 3,000 jewelry stores nationwide, and they now
offer a sophisticated, easy-to-use shopping system to buy directly online.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Bjorn Espenes
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=71286


SOURCE  Infopia, Inc.

Chris Frank of Infopia, Inc., +1-801-990-4700, cfrank@infopia.com; or Louis
Palafoutas of World Jewelry Outlet, +1-323-262-2020, louis@wjoutlet.com



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