Incentive Targeting and Before The Stores, LLC Win Babson's 2008 Business Plan
Competitions
WELLESLEY, Mass., April 11 /PRNewswire-USNewswire/ -- Businesses Incentive
Targeting and Before The Stores, LLC have won Babson College's 2008 Business
Plan Competitions. Babson founded the very first college business plan
competition in 1984. Today awards are almost $100,000 in cash prizes and
services in kind.
Incentive Targeting won the Douglass Foundation Graduate Business Plan
Competition. Incentive Targeting's proprietary technologies allow brand
managers and marketing executives to perform true behavioral marketing at low
cost and with minimal overhead, transforming retail marketing and fulfilling
the promise of retail loyalty programs (Joshua Herzig-Marx M'08 and Ben
Sprecher).
Second place: InCytu, Inc., which uses cell therapy to amplify the natural
healing processes of the human body to recover quicker without the need for
extensive surgery. The first major application, Cellarium TR, is a patch that
can naturally heal diabetic foot ulcers by improving blood flow to the foot
(Omar Ali, Shaw Kitahara M'08, Ahmed Siddiqui M'08).
Third place: Atayne, which offers a fundamentally different approach to
apparel. It offers high performing, planet- and people-safe sportswear through
a business cooperative that provides the incentives and infrastructure for
used products to become the material inputs for new goods (Rob Bowser M'09,
Jeremy Litchfield).
Before The Stores, LLC won the John H. Muller, Jr., Undergraduate Business
Plan Competition. Before The Stores is a hybrid e-commerce website and market
research firm that sells and collects data on new "As Seen on TV" products
from their initial TV release until their retail store launch (Amar Khubani
'10, Alexander Kravets '10).
Second place: Chaska Hotel & Spa, a full-service 4-star eco-friendly hotel
committed to improving the quality of lodging in Peru's Sacred Valley of the
Incas while allowing visitors to embrace Incan culture and the area's
beautiful natural surroundings (Michael E. Cross '08, Sarah Sukumaran '08,
Karen Tomita '08).
Third place: Treating Eating, Inc. - eating disorders sufferers and their
families and friends are supported by this closely knit, anonymous online
community available here (Lee Anderson '10, Tiffany Lien '10, Candice Sombrero
'10).
For more information visit:
http://www3.babson.edu/ESHIP/outreach-events/bplancompetitions.cfm.
The 2008 competition was sponsored by Pepper Hamilton LLP, a multi-practice
law firm with more than 500 lawyers in seven states and the District of
Columbia. The firm provides corporate, litigation and regulatory legal
services to leading businesses, governmental entities, nonprofit organizations
and individuals throughout the nation and the world. The firm was founded in
1890.
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SOURCE Babson College
Michael Chmura of Babson College, +1-781-239-4549, mchmura@babson.edu
