Industry Leader Dominates Nightlife Media Sector; Expands To over
100 Locations and Targets 500 by Early Spring
NEW YORK--(Business Wire)--Zoom Media & Marketing, a targeted Out-of-Home media provider,
announced that it has dramatically expanded its digital billboard
footprint to over 100 installed locations in New York, Chicago, and
Los Angeles, and is rapidly expanding this initiative over the next 90
days to include the nation's top 10 DMAs and 500 locations.
The announcement was made last week at Zoom's official digital
launch party held at Libation, the popular New York City club. With
close to 200 media buyers and planners attending the event, Zoom used
the party to showcase the power of its expanded network including
giving away two round trip tickets to London - with four nights of
accommodations - to attendees who accessed a specific Web site
advertised on the digital network.
"We are very excited that advertisers have been so receptive to
our digital initiative and look forward to giving them even more
national reach," said Dennis Roche, President of Zoom Media &
Marketing. "It's clear they see the value of the network - which is in
some of the hottest locations in the country including the East
Village in Manhattan, Lincoln Park in Chicago, and West Hollywood in
LA - and understand its impact in reaching the highly prized 21-34
year old demographic."
Roche noted that while Zoom announced last August its intention to
have 50 popular nightclubs and restaurants installed with digital
billboards by November, the company doubled that number due to client
interest and venue adoption. To date, Zoom has signed over 250
contracts with venues across the top 10 DMAs, and has begun installing
in Philadelphia, Dallas, and Houston, with Miami, Boston, Washington,
and San Francisco to quickly follow. Zoom also expects the pace of
contracting and installations to continue to increase in the coming
weeks.
Zoom already has over 10,000 fixed billboards in over 2,000 bars
and restaurants nationally, as well as an extensive experiential
business that conducts hundreds of promotions each year. "The
combination of our digital billboard network with our other marketing
assets has established Zoom as the dominant player in the nightlife
media industry," commented Roche.
Initial clients in the Zoom digital network include the CW program
"The Reaper," the DVD promotion for the movie "Knocked Up," Saab,
Visit London, and Ubisoft. "We're also in discussions with several
major advertisers who are interested in using the network in early
'08," commented Roche.
Flexible Advertising & Venue Content
Featuring a variety of venue content and advertising messages, the
digital billboards are 37 to 50" LCD panel displays that are networked
by a broadband internet connection to Zoom's central advertising
server. The digital boards offer a very flexible advertising schedule,
allowing advertisers to place ads by venue or day part as well as
change and customize ads remotely. Additionally, they show full motion
video in high definition and are capable of displaying everything from
movie trailers and commercials to animated content that's typically
only available via the web.
A key to Zoom's digital strategy is venue content, which features
promotions and specials for the establishments. "We like to say that
'our venues are our editorial,'" said Roche, referring to the tendency
of patrons to spend time at places that reflect their personal taste
and passions. "The digital billboards reflect the unique character and
ambience of the establishments they are in, and advertisers can have a
real advantage when they associate with that personality. So much of
what advertisers want to do is be relevant to consumers, and these
boards accomplish that."
About Zoom Media & Marketing
Zoom Media & Marketing operates in an indoor network of over 6,000
venues including fitness centers, indoor soccer facilities, bowling
centers, family entertainment centers, restaurants and nightclubs that
reach active consumers. Zoom also has an in-house event marketing and
promotion department that constructs custom media placements and
marketing programs. With over 48,000 billboard locations throughout
North America, Zoom is owned by Telemedia, a North American media
holding company. For more information, visit www.zoommedia.com.
On behalf of Zoom Media & Marketing:
Stanton Crenshaw Communications
Michael Kassin, 212-780-1900, ext. 528
mkassin@stantoncrenshaw.com
Copyright Business Wire 2007
