Leading Video Entertainment Site Attracts Former Yahoo! and Disney
Exec
PALO ALTO, Calif.--(Business Wire)--Metacafe(R), whose more than 30 million(1) unique viewers each
month make it one of the world's largest video entertainment sites,
has appointed Scott Bushman its vice president of business
development. In this role, Bushman will cultivate relationships with
global media companies, oversee content licensing deals and pursue
other opportunities to grow Metacafe's leadership in short-form video
entertainment.
"Scott brings valuable experience to this role and will be
instrumental in solidifying Metacafe's position as a global media
company leading the next phase of online video," said Erick
Hachenburg, CEO of Metacafe. "He's joining the company during an
exciting time, as consumers increasingly use the Internet as a primary
source of entertainment and traditional media companies embrace this
interactive medium as a powerful way to reach and engage them."
Bushman brings more than 15 years of experience in media and
entertainment. Most recently, he served as senior director, business
development, global publisher solutions for Yahoo!, where he
developed, negotiated and implemented strategic distribution
partnerships with major players in entertainment, sports, music, TV,
gaming and social networking. Previously, Bushman spent four years at
the Walt Disney Internet Group (WDIG), culminating in his appointment
as vice president and general manager for EXPN, an online action
sports extension of ESPN which he created and founded. Additionally,
he has held senior positions with Freespace Media Group, Broadband
Interactive Group, and Media Holdings Group. Bushman holds a BA from
Harvard and earned his MBA from the UCLA Anderson Graduate School of
Management.
"Online video entertainment has proved a cultural phenomenon in
the past couple of years, and it's now poised to become a lucrative
media business," said Bushman. "Metacafe is already a global
powerhouse in online video, and I'm enthusiastic about the opportunity
to help strengthen the value proposition for viewers, content creators
and advertisers alike going forward."
About Metacafe
With more than 30 million(1) unique viewers each month,
Metacafe(R) is one of the world's largest video entertainment sites.
We specialize in short-form original content - from new, emerging
talents and established Hollywood heavyweights alike. Metacafe
delivers an exceptional entertainment experience by engaging and
empowering our audience every step of the way. Our VideoRank(TM)
technology helps expose the most entertaining content, and our
Producer Rewards(R) program rewards video creators for their best work
- all as determined by viewer response. The privately held company is
headquartered in Palo Alto, Calif., and has offices in Tel Aviv and
New York City. For more information - and hundreds of thousands of
entertaining videos - visit www.metacafe.com.
(1)comScore Media Metrix, October 2007
Shev Rush Public Relations for Metacafe
Shev Rush, 760-567-4321
shev@shevrushpr.com
Shelley Boose, 408-398-6987
shelley@shevrushpr.com
Copyright Business Wire 2007
