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Jack in the Box Spices up Menu with Southwest Chicken Bowl

Fri Nov 6, 2009 12:00pm EST
New Product Combines Flavorful Ingredients to Expand Popular Line of Rice Bowls
SAN DIEGO--(Business Wire)--
With Thanksgiving just around the corner, dinner plates across America will soon
be piled high with turkey, potatoes and grandma`s green bean casserole. But if
you have a hankering now for a zestier blend of protein, carbohydrates and
veggies, try the new Southwest Chicken Bowl at Jack in the Box restaurants,
which is available beginning Monday, Nov. 9 for a limited time. 

The new Southwest Chicken Bowl is made with fajita-seasoned chicken, rice,
grilled onions and peppers, and topped with shredded cheddar cheese and a tangy
cilantro lime sauce. 

"Our Teriyaki Bowls have been popular alternatives to our burgers and chicken
sandwiches," said Tammy Bailey, division vice president of menu marketing and
promotions for Jack in the Box Inc. "With the addition of the Southwest Chicken
Bowl, we`re spicing up our line of rice bowls with a flavorful combination of
south-of-the-border ingredients that delivers a filling meal at a great value." 

Jack in the Box will offer the Southwest Chicken Bowl for the suggested price of
$4.29, plus tax, at participating restaurants. 

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company
that operates and franchises Jack in the Box restaurants, one of the nation`s
largest hamburger chains, with approximately 2,200 restaurants in 18 states.
Additionally, through a wholly owned subsidiary, the company operates and
franchises Qdoba Mexican Grill, a leader in fast-casual dining, with
approximately 500 restaurants in 42 states and the District of Columbia. For
more information, visit www.jackinthebox.com. 

[Note to media: The Southwest Chicken Bowl is not offered in the following Jack
in the Box markets: Austin, Bakersfield, Bend, Boise, Eugene/Medford, Las Vegas,
Portland/Longview, Salt Lake, San Antonio, Seattle, Sherman/Tyler, Spokane and
Twin Falls. A high-resolution photo is available at
http://www.jackinthebox.com/corporate/press-room/photo-gallery/]

Jack in the Box Inc.
Brian Luscomb, 858-571-2291
DVP, Corporate Communications
brian.luscomb@jackinthebox.com



Copyright Business Wire 2009



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