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Wine.com Celebrates Ten Years in Online Wine Business

Mon Nov 10, 2008 11:00am EST
USHERS IN SECOND DECADE WITH LOWER PRICES

SAN FRANCISCO, Nov. 10  /PRNewswire/ -- Wine.com, the leading online wine
store, is celebrating its 10th year in business this month.  To thank its
loyal customers the company is reducing prices on thousands of wines, passing
through savings that have accrued due to its growth and scale.

"We're grateful for the opportunity our customers have given us over the last
10 years," said Rich Bergsund, Wine.com CEO.  "As we look to the next decade,
we will continue to build on the pillars of our success so far:  great
selection, low prices, convenient delivery and helpful information.  Today,
we're happy to pass additional savings onto our customers through price
reductions on thousands of wines."

Founded in 1998 as eVineyard.com, the company rebranded as Wine.com in 2001
and has provided consumers access to premium and ultra-premium wine and
wine-inspired gifts for the last decade.  With its team of buyers sourcing
wines from all over the globe, Wine.com ships to customers in 26 states
representing 80% of the U.S. population, and has a significant corporate gifts
program selling to over 90% of the Fortune 100 companies. 

Wine.com offers a broad selection, convenient delivery options and information
about each wine, including ratings from wine critics such as Robert Parker's
Wine Advocate and Wine Spectator magazine. Merchandising features include "90+
point wines under $20" and other popular recommendation lists that make it
easy to navigate the more than 2,500 wines offered on the site. In addition,
every customer has a "virtual wine cellar" of purchases from Wine.com, and the
site offers recommendations based on individual wine choices. Both casual
enthusiasts and collectors create and share wine reviews, food pairings and
other observations in the Wine.com community, which is over 8,000 members
strong.

"Our goal is to offer all of the knowledge we have about wine in a
non-intimidating, high value manner to our customers," said Mike Osborn,
founder and VP of Merchandising for Wine.com. "We offer information and
education you simply can't replicate in a brick and mortar environment."

10 Years of Wine.com: 

1998  Launched as eVineyard.com in Portland, Oregon, serving customers in 12
states.

1999  Opened warehouses in Miami and Houston to serve Florida and Texas.

2000  Opened warehouses in New York, New Jersey, California, Virginia,
Massachusetts, and North Carolina with capability to service 80% of U.S. wine
consumers.

2001  Acquired domain names Wine.com and WineShopper.com from failed
businesses and adopted the name Wine.com.  Shipped one millionth bottle.

2002  Relocated corporate office to San Francisco and adopted "green"
packaging for all shipments.

2003  Acquired leading gift basket design & manufacturing business.

2004  Wine.com becomes most visited wine website in world (and every year
since).

2005  Wine.com ranked the #1 online wine store in revenues by Internet
Retailer magazine (and every year since).

2006  Offers one of the world's largest selections of critically acclaimed
wines, citing ratings and pedigree from 8 independent wine periodicals. 
Pioneers the popular wine list "90+ point rated wines under $20."

2007  Rated best wine website by Bordeaux Business School.  Retail stores
opened in Berkeley, California and East Hampton, Connecticut.

November 2008  In celebration of 10 years of growth and market leadership,
we're leveraging our purchasing scale and passing on the savings to our
customers, reducing prices on thousands of items to our best prices ever. 
Come shop today!  www.wine.com

About Wine.com
Wine.com is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering thousands
of wines, wine gifts, gift baskets and monthly wine clubs. Wine.com's mission
is to be the ultimate resource for the wine enthusiast, whether shopping for
themselves or sending a gift. The company has been an innovator in providing
online tools and content to make it easy and fun to discover and buy wine.
Wine.com is the world's most visited wine web site, according to research
conducted by comScore Media Metrix. For more information, visit
http://www.wine.com.



SOURCE  Wine.com

Lisa Hempel, +1-650-823-5410, lisa@hempelconsulting.com, for Wine.com



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