More Than 12 Million Votes Cast Over Six Weeks in Gameroom Giveaway Campaign
SALT LAKE CITY--(Business Wire)--
Xbox 360® and Children`s Miracle Network, an international non-profit that
raises funds for 170 children`s hospitals, announced today the winners of a
online campaign: Gameroom Giveaway presented by Xbox 360.
Hurley Medical Center, University of Iowa Children`s Hospital and Blair E.
Batson Hospital for Children at the University of Mississippi Medical Center
were the three hospitals with the most votes at the end of the contest and will
receive the gameroom makeovers (valued at $10,000 each). Installation will take
place sometime in the next few months.
The contest took place between Sept. 3 and Oct. 16, 2009. More than 12 million
votes were cast over the six-week promotion, which allowed anyone to visit
xbox.childrensmiraclenetwork.org and vote for the US Children`s Miracle Network
hospital of their choice.
"It has been inspiring to see communities rally behind their local Children`s
Miracle Network hospitals, encouraging friends and neighbors to go online and
show their support by placing a vote," said Brian Hazelgren, chief development
officer, Children`s Miracle Network. "We are hopeful that participants in the
contest will continue to demonstrate their support by giving a dollar or two to
Children`s Miracle Network when they can to help save and improve the lives of
children in their community."
The Gameroom Giveaway is an extension of the Children`s Miracle Network and Xbox
relationship, which first started in 2008. Other major components include:
* Xbox 360 raised $1.3 million for the charity through the sale of the
Children`s Miracle Network Family Game Pack during the 2008 holiday season.
* Xbox is installing a state-of-the-art Xbox 360 kiosk at Children`s Miracle
Network hospitals across the country. The kiosk is certified for a hospital
environment and includes an Xbox 360 Console, a 19" High Definition LCD Screen,
2 Xbox controllers, and gives players access to more than 200 E-rated titles.
"Microsoft is truly amazed at the community support for the Children`s Miracle
Network hospitals around the country," said Mitch Koch, Corporate Vice
President, Worldwide Retail Sales & Marketing, Entertainment & Devices Division,
Microsoft Corporation. "Twelve million online votes is incredible and Microsoft
is thrilled to donate the three winning Children`s Miracle Network hospitals
state-of-the-art gamerooms."
Children's Miracle Network is a non-profit organization dedicated to saving and
improving the lives of children by raising funds for children`s hospitals. Each
year the 170 Children's Miracle Network hospitals provide the finest medical
care, life-saving research and preventative education to help millions of kids
overcome diseases and injuries of every kind. To learn more go to
www.ChildrensMiracleNetwork.org.
Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of
Microsoft Corporation in the United States and/or other countries.
Children's Miracle Network
Aubrey Cichelli, 801-661-3054
Aubrey@childrensmiraclenetwork.org
Copyright Business Wire 2009
