GoTV Networks And CESD Talent Agency Announce Strategic Partnership To Create
Cutting Edge Brand-Supported Content for Mobile and Broadband.
SHERMAN OAKS, Calif., June 11 /PRNewswire/ -- GoTV Networks, the first and
largest multi-platform new media network, announced today a strategic
partnership with top-tier talent agency CESD, to combine the efforts of the
company's production studio, GoTV Productions, and its multi-platform
distribution reach with CESD's A-list talent roster to create short-form
serialized brand-supported content for mobile and broadband.
"CESD's client base enhances GoTV's ability to package brands and top-tier
talent in compelling multi-episode content that entertains consumers and
inures positive benefits to leading brands," said Daniel Tibbets, EVP and
Studio Chief, GoTV Networks, Inc., and co-creator of the mobisode -- the
defining format for mobile programming.
"CESD is always looking to make strides forward in new media for its
valuable celebrity clients," said Ken Slevin, partner at CESD, whose
sentiments are shared by partner Paul Doherty and agency Vice President Jill
Reiling. "GoTV's studio expertise, technology capabilities and multi-platform
distribution reach made it the obvious choice for CESD."
GoTV's efforts in this area are led by an experienced team of
entertainment industry veterans who are experts in short form content for
broadband and mobile. Recent programming includes the acclaimed Crescent
Heights, a series developed to meet the specific marketing and branding
requirements of Tide(R) laundry detergent for Procter and Gamble.
"Brand partners and their agencies understand that short-form serialized
content is well-suited to reach target consumers in today's highly fragmented
multi-platform media environment," commented, Thomas N. Ellsworth, CEO of GoTV
Networks. "GoTV's strategy is to provide the production expertise, broadband
and mobile technologies and wide audience reach to meet this need."
About CESD
CESD (http://www.cedtalent.com) is the global talent source for voice-over
and on-camera commercials, celebrity endorsements, promos, trailers, imaging,
puppeteering, and narrations, television and motion picture animation,
print/fashion models, youth for television and motion pictures. CESD will help
you find the voice-over on-camera, celebrity print or youth talent you are
looking for. Some of the most notable talent on the CESD roster includes:
Hayden Panettierre, Jon Cryer, Ed Helms, Jorge Garcia, Becki Newton, Steve
Schirripa, Gavin DeGraw, Jesse McCartney and many more.
About GoTV Networks
GoTV Networks (http://www.gotvnetworks.com) is the first and largest
multi-platform new media network. GoTV's studio (GoTV Productions) produces
and syndicates original and partner programming through the company's mobile
and broadband technologies to the widest distribution network in the US.
GoTV's content is accessible online through multiple video websites and
portals. Mobile access includes streaming and on-demand services on a broad
range of wireless devices through Alltel, AT&T, Boost Mobile, Helio, Sprint
Nextel and Verizon Wireless. The company is headquartered in Sherman Oaks,
California with regional offices in Seattle, Kansas City and Atlanta.
GoTV Networks, GoTV and GoTV Productions are trademarks or registered
trademarks of GoTV Networks Inc. All other trademarks are the property of
their respective owners.
SOURCE GoTV Networks
Mario Martin of GoTV Networks, +1-818-933-2139, pr@gotvnetworks.com
