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Premiere Radio Networks Renews Deal With Take on the Day and the Dr. Laura Program

Thu Jan 31, 2008 9:00am EST
Premiere Radio Networks Renews Deal With Take on the Day and the Dr. Laura
Program

LOS ANGELES, Jan. 31 /PRNewswire/ -- Premiere Radio Networks announced
today it has renewed its long-term contract with Take On The Day LLC to
continue providing ad sales and satellite distribution of The Dr. Laura
Program -- the #1 radio show in Los Angeles from noon -- 3 p.m. PT. Dr. Laura
is also the top-syndicated personality in Los Angeles. (Source: Arbitron,
FA'07, MSA, Exact Times, AQH, P 12+ & A 25-54).  Take On The Day will continue
to produce and nationally syndicate the program.
    President of Premiere Radio Charlie Rahilly stated, "We're excited to
continue our relationship with Dr. Laura."
    "Dr. Laura is a leader in Talk radio and her relationship with advertisers
is first-class.  The value reached by our clients is proof positive of the
impact she has on her loyal audience," stated Premiere Radio Senior
VP/Director Talk Radio Sales Dan Metter. "We look forward to continuing our
relationship with Take On The Day and Dr. Laura."
    Take On The Day President Geoff Rich commented, "This is a continued union
of the best in the business.  Premiere Radio and the advertisers they bring to
us are best in class -- a perfect combination with the top-rated female
broadcaster of all time."
    Some of the program's long-term advertisers include OnStar by GM,
ProFlowers(R) and The Vermont Teddy Bear Company.
    With a broadcast career spanning more than 30 years, Dr. Laura continues
to dispense her no-nonsense advice to millions of listeners each week. She was
the first woman to ever receive a Marconi Award for Network/Syndicated
Personality of the Year.  In addition, Dr. Laura is the author of 10 New York
Times best-selling books, including The Proper Care & Feeding of Marriage
(2007), and host of a successful one-woman show, Dr. Laura: In My Never To Be
Humble Opinion. Dr. Laura supports Operation Family Fund, a non-profit
organization benefiting the injured and families of those who have been
injured or killed as a part of the global war on terrorism.  To date, she has
raised more than $500,000 to benefit the organization. The Dr. Laura Program
broadcasts Monday through Friday from noon to 3 p.m. PT on more than 250 radio
stations nationwide.
    About The Dr. Laura Program/Take On The Day LLC
    Take On The Day LLC is an independent radio syndication and theatrical
company owned by Dr. Laura Schlessinger and Geoff Rich. Established in 2005,
it produces and distributes The Dr. Laura Program: the internationally
acclaimed radio program broadcast Monday through Friday from noon to 3 p.m. PT
on more than 250 radio stations, Armed Forces Radio and XM Radio.  The program
has more than 8 million weekly listeners in 40 countries around the globe.
Additionally, Take On The Day produces the one-woman show Dr. Laura: In My
Never To Be Humble Opinion which has played to capacity crowds from coast to
coast. Please visit http://www.DrLaura.com for more information.
    About Premiere Radio Networks
    Premiere Radio Networks, Inc., a subsidiary of Clear Channel
Communications (NYSE: CCU), syndicates 90 radio programs and services to more
than 4,600 radio affiliations and reaches over 190 million listeners weekly.
Premiere Radio is the number one radio network in the country and features the
following personalities:  Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest,
Glenn Beck, Bob (Kevoian) & Tom (Griswold), Delilah, Steve Harvey, Whoopi
Goldberg, Blair Garner, George Noory, John Boy and Billy, Donald Trump, Big
Tigger, Bob Costas and others. Premiere is based in Sherman Oaks, California,
with 13 offices nationwide.
SOURCE  Premiere Radio Networks, Inc.

Rachel Nelson of Premiere Radio Networks, +1-818-461-8057,
rnelson@premiereradio.com; or Cecilia Cardenas of Take On The Day LLC,
+1-212-239-2988, ext. 309, ccardenas@totdradio.com



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