Suzuki Debuts Custom L-R-G Hayabusa, Touts Rich Icon's Link to Urban, Hip-Hop
Culture
LONG BEACH, Calif., Dec. 7 /PRNewswire/ -- American Suzuki Motor
Corporation (ASMC), in partnership with Lifted Research Group, better known as
L-R-G, and 2Wheel Tuner magazine, today unveiled a fully customized 2008
Hayabusa sportbike at the Cycle World International Motorcycle Show (IMS) at
the Long Beach Convention Center in Long Beach, Calif. Designed by L-R-G and
built by Nick Anglada of Custom Sportbike Concepts (CSC) of Winter Garden,
Fla., the L-R-G Hayabusa blends the panache of one of the hottest urban brands
in fashion with the iconic personality of Suzuki's fastest production
motorcycle. The L-R-G Hayabusa will be on display at the Suzuki booth through
Sunday, Dec. 9 and featured on the January 2008 cover of 2Wheel Tuner.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071207/LAF044)
"Beyond its well-deserved reputation for best-in-class performance, the
popularity of the Suzuki Hayabusa can be attributed to the way it has long
been embraced by the many facets of popular culture, including fashion, style,
music and entertainment," said Glenn Hansen, communications manager, ASMC,
Motorcycle/ATV Division. "Suzuki's relationship with L-R-G provides us with a
not-to-be-missed opportunity to vividly illustrate our iconic sportbike's
storied connection to urban culture."
The exterior look of the Hayabusa has been modified to catch the attention
of both motorcycle enthusiasts and fashion aficionados. The L-R-G Hayabusa
offers a unique Pearl White Powder paint scheme accented by Gator
Customs-crafted lighted and see-through panels to help expose the custom
engine and chassis work of the sportbike. Appropriately tattooed, the
lifestyle-inspired motorcycle features a number of striking L-R-G-branded
accents, including a custom windscreen with L-R-G pattern by Sportech, stator
cover with CNC engraved L-R-G logo and engraved Voodoo exhaust, all
contributing to the sportbike's eye-catching appearance. The custom Hayabusa
also sports a laser engraved L-R-G patterned seat, combining style and overall
riding comfort.
The L-R-G Hayabusa inherits the rear fairing from a 2007 GSX-R1000
sportbike and receives a new tubular subframe and single-sided Gregg's Customs
swingarm, sure to draw even more attention to the custom sportbike. Other
chassis modifications include a revalved front and rear suspension by Race
Tech and Eibach 900-lb. rear springs.
The custom Hayabusa is outfitted with 18x8.5-inch (rear) and 17x4-inch
(front) MHT clear wheels produced by CSC, and 240/40ZR17 (rear) and 120/70ZR17
(front) Pirelli Diablo tires. The Suzuki sportbike's stopping power is
enhanced by steel braided brake and clutch lines, four-piston radial mount
brake calipers and brake and clutch radial mount master cylinders from
Beringer Brakes.
Custom pieces adapted to fit the L-R-G Hayabusa include grips by MOMO,
fully adjustable lowering links, steering stem nut cover, swingarm axle
covers, rear brake reservoir, custom oil filler cap and custom ignition switch
cover by Ransom Machine Works. Additional enhancements include a custom
battery, mirror eliminator plates, custom gauges and chrome bolts and accent
pieces by CSC. The L-R-G Hayabusa also comes equipped with a rearview camera
system by Ant Systems.
"It was exciting to kick off our 2008 publishing year with the L-R-G
Hayabusa on the cover," said Sarah Timleck, publisher, 2Wheel Tuner magazine.
"The Hayabusa is arguably the most popular sportbike to modify. This is the
very first modified 2008 Hayabusa to grace the cover of a magazine, and we
wanted to ensure this build raised the bar and set an entirely new kind of
standard for modified sportbikes."
Following its debut at the Cycle World IMS in Long Beach, the L-R-G
Hayabusa will be displayed at the Cycle World IMS in New York from December
28-30. In 2008, the custom sportbike will be displayed at several urban,
lifestyle-oriented events, including the MAGIC Fashion and Apparel Trade Show
in Las Vegas, Feb. 12-15.
About American Suzuki
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC),
Brea, Calif., was founded in 1963 by Suzuki Motor Corporation. ASMC markets
motorcycles and ATVs via an extensive dealer network throughout 49 states.
ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu,
Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters,
automobiles and marine engines. Founded in 1909 and incorporated in 1920, it
has 120 distributors in 191 countries.
For more information:
American Suzuki Public Relations
Glenn Hansen: 714.996.7040 x2040
GHansen@Suz.com
PainePR for American Suzuki
Andrew Nicolai: 949.809.6786
ANicolai@PainePR.com
SOURCE American Suzuki Motor Corporation
Glenn Hansen of American Suzuki Motor Corporation, +1-714-996-7040, ext. 2040,
GHansen@Suz.com; or Andrew Nicolai of PainePR, +1-949-809-6786,
ANicolai@PainePR.com, for American Suzuki Motor Corporation
