Healthy Fast Food Inks Franchise Area Development Agreement to Open 18
U-SWIRL(R) Frozen Yogurt Stores in Phoenix Market
HENDERSON, Nev., Nov. 6 /PRNewswire-FirstCall/ -- Healthy Fast Food, Inc. (OTC
Bulletin Board: HFFI), the owner and franchisor of U-SWIRL® Frozen Yogurt
stores, today announced that it has awarded franchise area development rights
to a multi-concept franchise system operator based in Phoenix, Arizona,
providing for a minimum of 18 U-SWIRL self-serve frozen yogurt stores to be
opened in the Phoenix market over the next five years.
Rico Conte, Healthy Fast Food's Vice President of Franchising, noted,
"Expanding into Phoenix represents an important step in our efforts to
ultimately establish U-SWIRL as the nation's preferred destination for
quality, great-tasting frozen yogurt. We're very pleased with the brisk pace
at which we are rolling out our unique self-serve concept and with the
tremendous attention our profitable franchising model is winning within the
food service arena."
Continuing, he said, "With seven stores in full operation in Nevada,
additional Company-owned locations in development, franchise agreements in
place for 20 new stores, and discussions advancing with several new potential
area development partners in key target markets around the country, U-SWIRL is
fast transforming from what was a single concept store just one year ago to an
emerging national retail brand and noted industry leader."
U-SWIRL gives its guests the ultimate choice in frozen yogurt by providing up
to 20 non-fat flavors, including tart, traditional and no sugar-added options;
and more than 60 toppings, including seasonal fresh fruit, sauces, candy and
granola. Guests serve themselves and pay by the ounce instead of by the cup
size. A healthier alternative to a coffee shop hang out, locations are
furnished with comfortable couches, tables and patio seating, ideal for
lounging or communing with friends and family members.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to
deliver consumers a smarter alternative to America's favorite meals and
snacks. In October 2008, the Company acquired the worldwide rights to
U-SWIRL® Frozen Yogurt( )and has commenced executing an aggressive strategy to
build the brand into a globally recognized chain of highly experiential frozen
yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing
and financial impact of Healthy Fast Food, Inc.'s ability to implement its
business plan, expected revenues and future success. These statements involve
a number of risks and uncertainties and are based on assumptions involving
judgments with respect to future economic, competitive and market conditions
and future business decisions, all of which are difficult or impossible to
predict accurately and many of which are beyond the Company's control. Some
of the important factors that could cause actual results to differ materially
from those indicated by the forward-looking statements are general economic
conditions, failure to achieve expected revenue growth, changes in our
operating expenses, legal developments, competitive pressures, changes in
customer and market requirements and standards, and the risk factors detailed
from time to time in Healthy Fast Food's periodic filings with the Securities
and Exchange Commission, including without limitation, the Company's Annual
Report for the year ended December 31, 2008. The forward looking-statements
in this press release are based upon management's reasonable belief as of the
date hereof. Healthy Fast Food undertakes no obligation to revise or update
publicly any forward-looking statements for any reason.
FOR MORE INFORMATION, PLEASE CONTACT
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: @dodihandy) or
Kathy Addison, Director of Elite Media Group (Twitter: @kathyaddison)
407-585-1080 or via email at HFFI@efcg.net
SOURCE Healthy Fast Food, Inc.
Dodi Handy, President and CEO, Elite Financial Communications Group, LLC,
Twitter: @dodihandy, or Kathy Addison, Director of Elite Media Group, Twitter:
@kathyaddison, +1-407-585-1080 or via email at HFFI@efcg.net
